Konica Minolta

Introduction Sarah Donohoe, manufacturing engineering manager of the network laser printer division at Hewlett-Packard Company (HP), listened intently to her colleagues at the project review meeting for the development of their latest new product. With Sarah at the meeting were Jane Schushinski, marketing manager, Leo Linbeck, head of product design, and David Hooper, the controller of the division. The main topic for this meeting was the decision of whether or not to use a universal power supply for the next generation of network laser printer, code-named

The scanner is used to scan paper documents and put them onto the computer so

Laser printers are usually bigger than inkjet printers. A printer can print one sided or double sided. Most small offices purchase an all in one inkjet printer which means that this printer can print from a computer and can be used as a photocopier it is also able to scan documents and send fax through the internet. Printers need to be connected to a computer or computer network either wirelessly or through a cable to be able to print documents from one or more computers. Big company have often a range of different printers and copiers available depending on what is needed by the staff: fast big quantity printing or precise high quality picture and photo printing.

Costs associated but not limited to pens, binders, paper, ink, cartridges, toner, envelopes, folder etc.

Cartridges have been the only ongoing expense that I have had with my HP printer during the past 3 years. I continue to hope that they will come out with a refurbished cartridge program, but it has not occurred yet. To help save on costs, Office Max, where I purchase most of my cartridges, accept the empty cartridges and give me a $3.00 discount that I use towards my next purchase. Staples has a similar program.

Printers – There are usually two different types of printers – Laser and Ink jet. Both types of printers are used to print documents from PCs or laptops. Laser printers are used if there are a lot of print outs needed or the

Recycling is big at Staples, as well. All used toner and ink cartridges can be taken there, and they go on the customer's reward card for the store. Customers get two dollars for every ink cartridge they bring in for recycling, so it benefits the customer and the environment. Customer relations are

The reason why US Copiers manufactures cartridges and copiers is because of the opportunity cost. If they produce just cartidiges and no one bought them, they would have all this material with no alternative use. It also costs money to store. Having no alterative would lead to waste when they could have reused the material to make something else. It gives them variety. They would not be dependent on others because they only produce one thing. Other companies do not specialize for the same reason because of opportunity cost. If I grew just potatoes I would get sick of just eating potatoes, and they would go to waste. I also would be dependent on others. If I grew carrots and potatoes, I would have something else to eat

The PC group within HP PPS has been refocused around customer needs. The PC group changed its product line which had a stronger focus on product design. New business models have been the focus of the print group. Business models such as Ink Advantage, is a program designed to target price-sensitive customers in emerging markets. Ink in the Office is an initiative of the print group that targets business customers. The group has expanded differentiated services and solutions by leveraging HP's portfolio of hardware and software, including combining multifunction printers with Autonomy management solutions to develop cloud-based document management services (HP,

The recent changes and trends in the market make it essential for Bergerac to adopt backward integration strategies and thus change the company’s current conduct in business where the demand is not being met by the supply. In order to continue gaining ground on the other three competitors, Bergerac will be required to make the supply of cartridges to the customers more stable. Bergerac System’s OmniVue product has a competitive edge over the other three players in the market due to its qualities of being user friendly, and controls that do not require any type of training. The price is also another factor that gives Bergerac an edge over the competitors due to the low cost-per-use rates. In order to maintain this momentum that has been building in the market over the years, the backward integration opportunities need to be evaluated and the most viable one implemented.

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The analysis by Mr. McCarthy is a good basic analysis for comparing the alternatives, Buy vs Build. The main factor which Mr. McCarthy has not considered is the growing demand of the cartridges. The demand for

After we were informed that the project would require a second option we decided that selling papercraft models would be a possibility. The problem with the papercraft models being that they take a large amount of time to create and they’re relatively valueless to the market of high school scholars in which they would be distributed. The high schoolers that would be in our market most likley aren’t very interested in paper aircraft models. As stated in Gladwell’s book The Tipping Point, “The messenger matters: messengers are what makes something spread. But the content of the message matters too.” (Gladwell, 92). We figured that remote controlled aircraft would be significantly stickier than small paper aircraft. A second problem would be the cost of producing the models, not only would it take a new sheet of paper per model, it would also use a large amount of toner, a resource that isn’t exactly cheap.

When it comes to leaving behind the old tradition of printing everything, some owners may be skeptical. Go Paperless Solutions Inc. is an organization who’s motto is “hi-tech company

In 1979, Canon’s concept became a resounding reality. They were able to produce a photocopier that not only met and exceeded the cost and reliability targets that were set by Top Management, but in a more practical application, it was able to reduce the need for constant and continual copier maintenance. Based upon previous experience with patent law, Canon employed the use those laws to protect their new found development.