Korean Wave (Hallyu) in China

2081 Words Dec 31st, 2011 9 Pages
“Korean wave (Hallyu) was coined in China in mid-1999 by Beijing journalists surprised by the fast growing popularity of South Koreans and South Korean goods in China.” However, the phenomenon of Korean wave flows into East Asia especially China during the early twenty-first century. Korean wave covers the craze for South Korean music, TV dramas, pop stars, but also for fashion styles, cosmetics and electronics. There are many reasons causing Korean wave being a popular mass culture in China. Korean wave spread so successful because of the Confucian themes that East Asian cultures are more familiar with, typically dealing with traditional issues such as family, love, and filial piety. China in particular share a similar history with Korea. …show more content…
Those good-looking pop singer, actor and actress represent the Korean type beauty which is attractive and scintillating. Through both television and internet, young people and women in particular have passion in pursuing their dreaming celebrities and even imitating their way of dressing. Although Korean drama does not have spectacular scene like what Hollywood prefers to have, oppositely the exquisite scene in film and the beautiful actors in drama give people a difference feeling. The Korean public broadcaster KBS has aired its satellite channel “KBS world” in China for both Korean and foreigners in 2007. KBS hopes their new service can boost Korean wave in China with a population of 1.3 billion. Moreover, media production is promoted by national policy. Korean government continuously support and promote Korean wave to the whole world by improving their production techniques. The range of implementation of Korean wave expands rapidly as the exposure rate of the word Hallyu increases. Chinese people start to chase the new phenomenon due to the promoting of media.

Since the phenomenon of Korean wave flows in to China during the early twenty-first century. The effects that Hallyu has been made largely influenced Chinese people’s daily life, knowledge learning and also largely challenged the development of Chinese its own culture. As TV drama was the first Korean wave imported into China. Watching Korean drama in China
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