Kotler02 Tif

1. Target a new customer segment that id young and always ready to try something new and exciting.

The factors that drive Nike’s decision to stick with its current organizational structure include its well-established brand name in the industry. The company positioned itself as a brand

Expanding globally is a very serious decision for any corporation. Before making this decision, management should take into consideration the health of the corporation and identify the long term financial goals. In this assignment, I will discuss the importance for the financial managers of Nike Inc. to use economic variables in identifying long term financial goals and the major techniques/tools that the financial managers of Nike Inc. can use for forecasting future directions in the stock market and in the economy as a whole.

Explain each kind of the eight strategies identified by Mintzberg and Waters and support your answer with proper and relevant examples.

1. Create or describe a strategy for your firm, as operationalized by Collis and Rukstad. Be sure to be comprehensive and specific when separately describing your

6). This strategy is a major component of Nike’s business strategic level plan. In applying this strategy, Nike has attained a great deal of consumer insight, which it uses to offer uniquely designed premium products to the athletes. Still on product differentiation, Nike focuses more on research and development at a greater level. These unique features to Nike, have transformed the competition levels in this competitive industry, leading to a trend of a paradigm shift in the market. Most consumers opt for Nike branded sports products and apparels, at the expense of the other brand names.

a. For your strategy to be successful, are there any underlying assumptions that you have made?

Strategy formulation has been acknowledged as one of the most crucial factors of ensuring the long-term growth of the business. However, the manner in which strategy is formulated, and most importantly, the nature of the strategy chosen for the company determines its future position in the marketplace (Grant, 2005).

21.   If the customer satisfaction doesn’t always lead to customer loyalty firms may need to focus additional effort on ____ strategies. Retention; base marketing

1. Which of the four basic strategy types were used by GM? Explain your rationale.

Enderle, K., Hirsch, D., Micka, L., Saving, B., Shah, S., Szerwinski, T. (2000, March 14). Strategic Analysis of Nike, Inc. Retrieved on December 14, 2005, from

In addition to increased sales, the company sets out to enhance the number of the overall customer share that they have.

Select five (5) and write a detailed explanation of how your use of these techniques could be applied in your personal and business life. b) For each of the five (5) chosen techniques, write and explain the result you would hope to achieve by use of that technique.

A comprehensive analysis, using market data and market research, allows us to assess all areas affecting Nike’s strategic direction:

Another way of marketing strategies was to increase the communication with its target customers; it has maintained accessibility to customers through: