Kraft Food Inc Essay

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Kraft is the largest branded food and beverage company in North America and the second largest in the world. It operates in more than 150 countries worldwide. Kraft Foods markets the world's favorite food and beverage brands in five product sectors namely the snacks, beverages, cheese and dairy, grocery and convenient meals.

Kraft also has 35 major brands with more than 100 years of remarkable achievements in products such as the Oscar Mayer meats, Maxwell House coffee, Jell-O gelatin and Milka chocolate. Kraft constantly strives to continue making historic records with the launch of different new products designed to meet the ever-changing needs of the consumer.

Vision, Mission and Goals

Vision
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The economy mainly depends heavily on exports

http://www.sedb.com/edb/sg/en_uk/index/news_room/publications/singapore_investment3/singapore_investment8/covance_s_new_nutritional.html

Financial-Currency

The currency of Singapore is the Singapore Dollar (SGD) represented by the symbol S$. The central bank of Singapore is the Monetary Authority of Singapore, responsible for issuing currency. Singapore established the Board of Commissioners of Currency, Singapore, on April 7, 1967 and issued its first coins and notes. The Singapore dollar was exchangeable at par with the Malaysian Ringgit until 1973. Interchangeability with the Brunei dollar is still maintained. On 27 June 2007, to commemorate 40 years of currency agreement with Brunei, a commemorative S$20 note was launched; the back is identical to the Bruneian $20 note launched concurrently. A circulation version of the $20 note will be able to be exchanged at banks in Singapore. From 1967 until June 1973, the Singapore dollar was tied to the United States dollar, and thereafter the currency was allowed to float.

Source:www.photius.com/countries/singapore/economy/singapore_economy_currency_trade_and~1561.html;

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