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Kraft Heinz Mission Statement

Satisfactory Essays
The Kraft Heinz mission statement reads, “[quality products] whether at home, in restaurants or on the go” (About, 2017). Kraft Heinz has taken great care to ensure the brands products are accessible. Furthermore, Heinz is able to use the domestic location to expand into foreign markets, rather than attempting to penetrate the United States market from the outside. Heinz has the advantage of “being made in the USA” which many consumers find attractive. However, Kraft Heinz’s ambition is to increase the brand’s international presence.
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