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Essay on Kraft and Cadbury Merger

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Table of Contents PART A 2 I. Introduction 2 1.1 How and why Kraft identified Cadbury as a potential partner? 2 1.2 Expected benefits 2 1.3 Synergies for both companies involved? 3 1.4 The risks associated with the choice of acquisition as an approach to this particular ‘partnership’ 4 1.5 Feasible alternative? 5 Involvement of National and corporate cultures 6 Critical Evaluation of both the companies about this Partnership 6 Involvement Of the Government 6 Four Key Benefits 7 Effect on Shareholders 8 Conclusion 9 PART B 10 Four aspects of doing business Internationally 10 Benefits of these aspects 11

Kraft & Cadbury

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PART A …show more content…

As they are merged now the overall distribution will be higher for Kraft and Cadbury and their revenue will increase. Both of the companies has opposite markets that they have captured for Cadbury they have a large influence in Asia, Africa, Mexico and Turkey and for Kraft they have more influence in Brazil and China. By combining together they both can capture almost every market around the globe.
The total value of the British chocolate confectionery sector amounts to approximately EUR 3.9 billion. In the UK, the parties' activities overlap only in the markets of tablets and pralines. Kraft is active in tablets and pralines mainly with its brands Milka, Toblerone and Terry's chocolate Orange, and Cadbury with its brands Dairy Milk, Roses and Green & Black.

(http://ec.europa.eu/competition/mergers/cases/decisions/m5644_20100106_20212_en.pdf page 9 )

(Kraft Foods Official 2011 Report)
1.4 The risks associated with the choice of acquisition as an approach to this particular ‘partnership’
The first and last risk which is associated with this particular partnership is of keeping their word. The official position of the Fairtrade Foundation is the following:
"The Fairtrade Foundation is very proud of our relationship with Cadbury, and what we have achieved together, including the conversion of Cadbury Dairy Milk to Fairtrade in the UK and Ireland in 2009, now being

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