Krakow's Unsound In Toronto Case Analysis

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Strong Debut of Krakow’s Unsound in Toronto.

Power of electronic music, noise, synthesizers, and lasers. It was all waiting for the audience of Unsound Toronto in the abandoned since 1983 Hearn Generating Station. Thanks to the initiative of the Polish Institute in New York, and with the help of the Consulate General of Poland in Toronto, extremely popular the Unsound Festival arrived for the first time in Canada.
Unsound, an innovative music, and art festival, which originated in Kraków, held already several festivals in New York, Adelaide, and London, and was making its Canadian debut. The festival became an enormous success, as it was evident in the positive previews and reviews in local Canadian and Polish media. Matt Schulz, a founder and organizer of the festival, in an interview for the Globe and Mail said: “We have had concerts in a synagogue, a gothic church, a postindustrial space, an old communist hotel. The idea is to experience the whole city. We think about the way music interacts with architecture.”
The Canadian premiere of Unsound Festival took place at the Hearn Generating Station. The station, built in 1951 to supply power to the city has been decommissioned in 1983. It is located at Toronto’s Portlands area
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Initially the concerts were taking place in the city’s clubs and pubs. Persistence, determination, and hard work of founders Malgorzata Plys and Mat Schulz, caused that this is one of the most prestigious events dedicated to this type of music and arts. Unsound was making its Toronto debut as part of the annual international Luminato Festival, which brings thousands of fans of art, music, literature, and film to various locations in Toronto. Will Unsound return to Canada next year? The Torontonians are already waiting, as it was evident in positive reviews; “Please, please, please come back next year.” The organizers of the event sold more than 10 000
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