Krispy Kreme

1124 Words May 19th, 2011 5 Pages
Title of the case: Krispy Kreme Doughnuts
Time Context: 2008
Summary / Abstract: Krispy Kreme Doughnuts is known to be the producer of doughnuts that they sell traditionally warm in public. The company’s success is widely known by the consumers in differents countries which makes them to be one of the outstanding companies in the business industry. But they encounter conflicts that results them to decline in some other ways.
This case study on Krispy Kreme Doughnuts, determining the best practices to be shared and probably the negative practices to be explained with the newly formed companies that will soon to be known, will produce a very informative statements.
This will explain the strength which makes the company to stand
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Study the area first before going to expansion of products or product line. It will increase chance to innovate and make products for new market therefore adding profits. Introduction of new products can provide customers with the highest product quality in terms of taste, experience, and satisfaction, thus appealing to attract new customers and making loyal customers that can generate more revenues or profits.

VI. Plan of Action: 1. The company must know first the taste and preferences of the said continents. 2. Krispy Kreme must locate places which do have a large volume of population. 3. They must continue to have their franchise industry with the new targets

VII. Potential Problem: 1. What if there are unavailable or scarce raw materials due to inflation? 2. What if technology employed may be unreliable or unproven? 3. What if there could be a problem for products that are labeled detrimental to health?

VIII. Contingency Plan: 1. When going on expansion, they must study more on the area will offer their products and services. 2. Increase locations to be convenient for busy traffic areas in several markets. 3. Sponsorships also add to company’s brand image thus making

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