Krispy Kreme Financial Analysis

1790 Words Dec 1st, 2012 8 Pages
Professor Agbatutu
BUSN 5600
Webster University

History In 1937 Vernon Rudolph bought a doughnut recipe from a New Orleans French chef and began selling Krispy Kreme doughnuts to local grocery stores in Winston Salem, N.C. People would pass by these stores smelling the delicious scent of Rudolph’s doughnuts and ask to buy hot doughnuts, so Rudolph cut a hole into the wall of his rented building and began selling the Original Krispy Kreme doughnuts to customers who walked by on the sidewalk (History, 2012). By the 1950s Rudolph and Krispy Kreme were doing well with a few family owned chain stores but the business was not consistent. The doughnuts were made from scratch which took up a lot of time and
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Executive Summary and Products The company’s mission statement is “to touch and enhance lives through the joy that is Krispy Kreme” (Krispy Kreme 2012). The Krispy Kreme vision says they want “to be the worldwide leader in sharing delicious tastes and creating joyful memories” (Krispy Kreme, 2012). Krispy Kreme also established values based on the founder of the company Vernon Rudolph which states: ‘We believe’...

-Consumers are our lifeblood, the center of the doughnut -There is no substitute for quality in our service to consumers -Impeccable presentation is critical wherever Krispy Kreme is sold -We must produce a collaborative team effort that is unexcelled -We must cast the best possible image in all that we do -We must never settle for "second best;" we deliver on our commitments -We must coach our team to ever-better results

Krispy Kreme offers three categories of products: doughnuts, coffee and beverages, iced drinks and Kool Kreme. Doughnuts consist of original glazed, varieties doughnuts, mini doughnuts, doughnut holes, and featured doughnuts. Coffee and beverages consist of coffee roasts, espresso drinks, and hot chocolate. Iced drinks and Kool Kreme consist of chillers, iced beverages, flavor syrups, doughnut sundaes, classic sundaes, arctic avalanche, cones, milkshakes, and toppings. Krispy Kreme is sure

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