Krispy Kreme Supply Chain Sales Essay

1417 WordsDec 16, 20166 Pages
One major competitor for Krispy Kreme is Dunkin Donuts. Dunkin Donuts was founded in 1950 in Quincy, Massachusetts and has great success through franchising with over 18,000 outlets around the globe. (Scrudato, 2015) With over 50 varieties of donuts they cater to the baked goods lover worldwide. Dunkin Donuts competes with Krispy Kreme through their baked goods and their coffee. They also have other competitive advantages that will be discussed in the SWOT analysis. CURRENT MARKET The company operates its business through four segments: company stores, domestic franchise, international franchise and Krispy Kreme supply chain. (Marketline, 2016) Company stores are on-site retail and warehouse spaces that sell donuts direct to the consumer. Krispy Kreme has 297 domestic franchises and 824 international franchises in 25 countries. (Marketline, 2016) Krispy Kreme supply chain sales doughnut mixes, doughnut manufacturing equipment, ingredients, packaging and supplies to franchise and company owned stores. This type of setup allows Krispy Kreme to take out the “middle man”. Krispy Kreme’s “year-end system wide store count rose 19% to 987 shops, which was on top of the 11% unit growth” in 2015 with a total increase of “6.5% to $490.3 million” (Marketline, 2016) SWOT ANALYSIS A SWOT analysis is a strategic planning tool that identifies a company 's strengths, weaknesses, opportunities, and threats. This analysis can provide insight on what a company is doing well, what

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