Kroger: A Case Study

The Krispy Kreme, Inc. case investigates the contributing factors that caused this particular darling of Wall Street’s stock to suddenly plummet more than 80% in 2004. In the year 2000, Krispy Kreme went to public and boasts iconic status by became the hottest brand in America. Less than a year after its initial public offering, the company’s shares were selling for 62 times earnings. However, in 2004 the market was shocked by the company’s stocks that plummeted more than 80% over the following 16 months.

Kroger is the largest grocery chain in the world. Kroger is known for their friendly associates, their fast checkout and their fresh product. In order to keep their great image, new process and improved process have to be implemented. As a member of management for the Kroger Company, there a few performance gaps that needs to be bridged. “It has been recognised that the competitive advantage of a company is important, and so is the way of managing it. Related to this are the issues of company performance (the ultimate measure), organizational effectiveness (an internal interim measure), and the processes/enablers for delivering these - a key consideration for the latter is how teams are managed (such as team strategy), which is a core focus of the present journal - Team Performance Management.” (Chau Sum, 2008) As a competitive company, we are currently experiencing

Upon information and belief, on or about January 27, 2014 Defendant Dillon Companies, Inc. d/b/a King Soopers, Inc. (hereinafter “King Soopers”) occupied the premises with regards to the King Soopers at located at 1575 W. 84th Ave., Federal Heights, CO 80260 (hereinafter “Premises”).

According to the Kroger business web page, in 1883 Barney Kroger invested his life savings of $372 to open a grocery store at 66 Pearl in downtown Cincinnati. The son of a merchant, he ran his business with a simple motto: Be particular. Never sell anything you would not want yourself. It is a motto that has served him well for the next 120 years. Today, Kroger has grown to 2500 stores with $70 billion revenues, 40 food processing plants ranging from bread, milk, soda pop, ice cream and peanut butter. Kroger operates under two dozen banners, has acquired warehouses, trucking companies, and has over 14,400 private-label items (The Kroger Co., 2012).

Kroger’s star business units would be nonperishables and perishables. Nonperishables consist primarily of groceries, general merchandise, health and beauty care and natural foods; this segment accounted for $44.62 billion for the company in 2014. Perishables consist primarily of floral, produce, meat, seafood, bakery, and deli, accounting for $17.53 billion for the company in 2014 (10-K. Kroger Co. 2014. 41). Consistently, since 2010, the nonperishable business unit has accounted for over 50% of Kroger’s sales revenue, and the perishable business unit has accounted for over 20%. Within the nonperishable and perishable units, corporate brands are a large driver of sales and give the company a competitive advantage. In 2014, 25.5 % of sales dollars came from Kroger’s corporate brands (“Kroger Fact Book 2014”). Nonperishable have seen constant growth from 2010 to 2014. The most significant jump in sales revenue derived from nonperishables was seen from 2013 to 2014, with an increase of over $5 billion which can be seen in figure 3-2. The fact that Kroger is seeing such a large market share, over 50% of their revenue, coming from the nonperishable segment and 20% coming from the perishable segment, means that these are their stars due to their generation of considerable income.

This paper will discuss the kroger company’s strategy and competitive advantage. It will also discuss competition and strategy from rival company Walmart. Research will show whether Kroger uses an offensive or defensive strategic approach to business practices. It will discuss mergers and acquisitions of The Kroger Company (Bethel University, 2017).

Gordon Food Services, known as GFS Canada distributes fresh foods, canned and dry foods, fresh and frozen meats, seafood and poultry, special orders, equipment supplies and cleaning chemicals across all provinces of Canada. GFS Canada is one of the largest foodservice distributors in Canada.

Linda began her career with Kroger in May of 1977 as a Courtesy Clerk at store #160. Since then she has held the roles of Cashier, Front End Manager, Closing Manger, CAO Coordinator, Store Manager, Shrink Manager and her current position as the CAO Manager. She was able to become a first-time Store Manager by age 25, and has continued to grow her career upwards.

According to Exploring Management, there are six must have managerial skills. These six skills include, teamwork, self-management, leadership, critical thinking, professionalism, and communication. Trader Joe’s represents all aspects of the six skills discussed within the text, but there are few more identifiable than others.

CKE Restaurants, Inc. is a quick service restaurant that operates in 42 states and 28 countries. The company operates their own restaurants, while also offering franchises and licenses. Revenue for the company is generated through franchisee fees, licensee fees, sales at company owned restaurants, sale of food and packaging products, rental revenue, and equipment sales. CKE Restaurants, Inc. (CKE) operates under four brands: Hardy’s, Carl’s Jr., Red Burrito, and Green Burrito. Over the past year, the company has renovated a number of restaurant locations and combined dual-branded restaurants. By combining brands, CKE has been able to reduce the general selling and administrative expenses by 5.1% this year. Even though CKE is consolidating its resources, the company suffered a decrease in sales this past year at the various restaurants and an overall decrease in revenue. However, the decreases did not negatively affect the net income of CKE since it increased and allowed the company to pay a dividend of $0.24 per share outstanding. Then, on February 26, 2010 CKE announced a possible merger agreement with THL. In order to acquire CKE, THL was willing to pay $11.05 per share of stock. However, the merger did not take place and on April 26, 2010 CKE announced it was no longer going to be acquired by THL and was now moving forward with an acquisition by Apollo Global Management.

Currently I am employed with a company that some may say is the 'melting pot' of diversity. Working for Corporate Safeway, now Albertsons-Safeway, I can appreciate how judgement free the environment is in our work place. They are open to hiring minorities, LGBT, (Lesbian, Gay, Bisexual and Transgender), disabled veterans and that's just to name a few. Hiring a staff that is of many different cultures, nationalities and belief backgrounds is a great way to show the awareness of diversity. I am a true believer that a great business starts at the top. If management can provide their employees with the skills and knowledge of working in a diverse setting this will lead to a steady and smooth work environment. Knowing how to properly and correctly carry yourself is the first step in working with the different variety of customers or co-workers you may encounter.

Clara started her career with Kroger in 2012 working in the Homeside department at #10. From there, she went on to become an associate manager and then co-manager at stores #10 and #334. Previous to joining Kroger, she worked for Tesco, a British grocery chain from 2004 as an in-store merchandiser. She became the Public Affairs Specialist in D3 in 2014 where she had many successes including exceptional execution of large scale sponsorships such

1960 There have total 190 KFC franchisees and 400 franchise units in the U.S. and Canada.

Kellogg is $14.2 billion American multinational food manufacturing organization based in Battle Creek, Michigan, USA. The food manufacturing giant has production units in 18 countries and it markets more than 1,500 products in over 180 countries all over the world. Over the time Kellogg has come out as a successful brand known for its packaged breakfast food items.

An organization's structure dictates who is in a position of authority, how work is divided and how employees are assigned duties. Both horizontal and vertical organizational structures have advantages and disadvantages in helping an organization operate efficiently.