Kroger Background

Kroger Supermarkets were started in 1883 by Barney Kroger in downtown Cincinnati. Mr. Kroger started his business with the motto: “Be particular. Never sell anything you would not want yourself.” Through the years Kroger has strived to uphold this motto to its customers and to provide great service, the freshest products and expansion to meet the needs of their customer base making it one of the world’s largest retailers. Kroger now has over 2,600 stores in 34 states with $108.5 billion in annual sales. Kroger operates 37 food processing facilities and Kroger was the first grocery retailer to use the electronic scanner.

Kroger’s corporate strategy consists of continuously innovating and creating new ways of bring value to the customer. They were pioneers for many of the things that we now consider norms in grocery stores. In the past, Kroger had rapidly expanded to many store locations to gain market share. This expansion strategy caused them to lose profits in

This chain is one of the 20 largest retail stores in the United States. Kohl’s is also listed in Fortune 500 in 2012. This retail store has more than 1100 locations around the globe. It also has a strong reputation and distribution. Also, their revenue performance and financial stability is high. Kohl’s also offers most of the essential products like clothing, furniture and etc.

Publix supermarket was founded in 1930 by George w. Jenkins (Organizational Structure of Publix, 2013). It is among the biggest and fastest developing employee-possessed supermarket chains in the United States. The organization, however, belongs to a private party. Besides this, the

The main competitors in the national grocery chain are Kroger, Whole Foods, IGA, and Supervalu; several regional grocery chains including BI-LO, Winn-Dixie, Ingles, Fresh Market, Sweetbay, Piggy Wiggly consolidated with warehouse and retail chains including Wal-mart, Costco, Kmart, Target, BJ’s Wholesale and Sam’s Club. Publix for 15th consecutive years has been named as one of the Fortune 100 Best Companies to work. It has never had any layoffs even though some stores have closed and new ones have opened. Each year, the company issues shares of its stock to eligible full- and part-time employees, and cash dividends earned on these shares are paid directly to employees. Publix is a highly established and successful supermarket with friendly service and an immense array of products. They offer “buy- one- get- one- free” deals which vary from week to week on several products within the store.

From its humble beginnings as a single store in 1962, Kohl’s has quickly become one of the nation’s largest retailers. Based and headquartered in Menomonee Falls, Wisconsin, Kohl 's is a family-focused, value-oriented, specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly and exciting. Currently, Kohl 's operates stores and distribution centers in 49 states. Every year, we continue to build new stores and remodel existing locations to create an inspiring shopping experience. (Kohl’s Corporation, 2013, Press Room).

It was founded in Winter Haven, Florida in 1930 by the inspiration of Georges W. Jenkins who was a successful manager at the “Piggly Wiggly Market.” His Dream was to make a difference among other corporations; therefore, Jenkins decided to put together associates and customers’ efforts to help him expand a single store to one of the largest employee-owned grocery chain in the United States of America. Publix’s success is due to its value proposition that makes the store unique, where shopping is always a pleasure, for customers that value high quality in every aspect of the company despite high pricing. In order for Publix to gain and sustain its competitive advantage, the founder captured his employee’s loyalty by giving shares to the early ones in the company. Also, he offered a “Bogo” program on about forty items every week (buy one and get one free). Publix differentiates itself in terms of service, quality and price. (Anders: missing cite

Wal-Mart was conceived and founded by Sam Walton in 1962, at Rogers, Arkansas. Sam Walton started with just a few small variety stores, funded with borrowed money. His goal

According to the Kroger business web page, in 1883 Barney Kroger invested his life savings of $372 to open a grocery store at 66 Pearl in downtown Cincinnati. The son of a merchant, he ran his business with a simple motto: Be particular. Never sell anything you would not want yourself. It is a motto that has served him well for the next 120 years. Today, Kroger has grown to 2500 stores with $70 billion revenues, 40 food processing plants ranging from bread, milk, soda pop, ice cream and peanut butter. Kroger operates under two dozen banners, has acquired warehouses, trucking companies, and has over 14,400 private-label items (The Kroger Co., 2012).

Kohl’s Corporation (Kohl’s) is the second largest specialty department store. It sells private la-bels, national brand items, footwear, accessories, beauty and home products. It even has many of their own labels. The company operates 1,162 department stores in 49 states of the U.S. It has a web site www.kohls.com where you can buy the same items they sell in the store or their online exclusives. It also operates a nationwide loyalty program called Yes2You rewards. Throughout the year it has promotions of percentages off and Kohl’s cash. Their headquarters is located in Milwaukee suburb of Menomonee Falls, Wisconsin.

By 2011, Kohl’s corporation reported 1097 stores and a net income of 1.1 million dollars. (12)

The Kroger Company uses the broad differentiation strategy. They have business in at least eight different market segments. They operate two thousand, two hundred and fifty-five stores across America and operate under twenty four banners. Their market position ranks among the highest in the nation. They also have a strong bargaining power because of their many endeavors into different market areas. Kroger supermarkets have been in business for one hundred thirty four years and have made a substantial contribution to the business world (Annual report, 2017).

In 1883 Bernard (Barney) Kroger invested 372 dollars that consisted of his life savings to open the first ‘Kroger’ grocery. That first store, located at 66 Pearl Street in downtown Cincinnati, would soon turn into the giant retail chain that consists of nearly 2,500 stores all over the country and most recently produced sales of over 76 billion dollars. Barney Kroger was revolutionary in the formation of the modern grocery, in that he was the first grocer to have his own bakery, as well as selling meat and other groceries all under one roof. Kroger was also the first to manufacture the products that he in turn sold in his own store. This was the beginning of what is today one of the largest food manufacturing companies in America.

The Kroger Company grew in 128 years from one store to over 3,500 stores of various banners and products. The Kroger Company is the largest food and drug retailer in the United States and is growing constantly with diversity in the retail market, dealing in food, pharmacies, apparel, jewelry and fuel. Kroger is governed by a 14 member Board of Directors including a Chief Executive Officer. Kroger is a leader in Corporate Social responsibility by maintaining environmental consciousness, social awareness and energy conservation awareness. Kroger is committed to customers, builds diversity and focuses on growth. The company operates a large part of it’s own manufacturing and distribution to increase profit

The Giant store brand was founded by the Teng family as a simple grocery store in one of the suburbs of Kuala Lumpur in 1944. Its mission was to offer a wide variety of products at the lowest possible prices. As its reputation grew, so did its business.