Kroger's Marketing Plan

In today’s marketing environments, iDirect strategy is critical to social media by providing means of shared information that is specifically catered to a consumers needs and buying habits. The computerized personal information collected is fast, efficient and low cost. Companies are able to know what their consumers buying habits can pinpoint exactly what they want saving companies huge amounts of money on wasted advertisements.

Every business needs to have controls in place to remain competitive and survive in business. Without controls, the company would operate in chaos for a short period before the business collapses. When operating a business, a

Implementation is including new ideas and designs into projects and existing designs to help further them in all ways, implementation also means to put something into action, people use implementation to try and achieve targets and goals when something is failing for example, a cereal company such as "Kellogg's" may be doing bad in the market in terms of sales of their cereal boxes so try and help this issue they could implement a toy which would come with the cereal, this would attract more people to buy the cereal, if there was no implementation into any projects or designs then there would be no new ideas to further the original idea.

Implementation is the act of providing a practical means (step-by-step) for goal accomplishment. (GCU, 2011). Successful implementation plan elements include the analysis of the present situation of the organization so that determination of the changes to be done within the organization can be made without any obstacle in the flow of the organization (Damschtoder et al., 2009). The second and the important element of the successful implementation plan is verifying the key mission of the organization, so that the planned implementation can be adjusted and carried out effectively. (Damschtoder et al., 2009).There are five elements involved in the implementation plan, there elements include; stakeholders, work plan, resources and budget, quality control and

Whilst making marketing decisions a business must decide their method of marketing. This will then be the way in which all future marketing activities will be planned. This is marketing planning. It has a huge number of benefits for any business. It’s influenced by the strategic plans of the business and its corporate objectives. Large public limited companies such as Nestle will usually have an overall plan for the business and has set objectives which they’re able to achieve. Smaller companies within the business will then create their own marketing plans which fit in with the overall strategic plan. The business has to consider several questions before coming up with the marketing plan:

This paper will discuss the kroger company’s strategy and competitive advantage. It will also discuss competition and strategy from rival company Walmart. Research will show whether Kroger uses an offensive or defensive strategic approach to business practices. It will discuss mergers and acquisitions of The Kroger Company (Bethel University, 2017).

The main competitor of Whole Foods Market is Kroger Co. and Sprouts Farmers Market. These two companies are also providing organic foods of high quality.

Back in 1883 an individual named Barney Kroger opened his first grocery store in downtown Cincinnati with his life savings of $372 (Kroger, 2015). Barney Kroger just like many other business owners was passionate about his business and had his own motto “Be particular. Never sell anything you would not want yourself” (Kroger, 2015). Fast forward to present day and the Kroger Company has grown into one of the world’s largest retailers. One would be hard pressed to find someone living in the United States who has not heard of a Kroger Supermarket chain since Kroger has stores spread all across the country from coast to coast. The Kroger Company has grown to include more than 2600 stores and operates in almost

The Kroger Company is an American retailer established by Bernard Kroger in 1883 in Ohio USA. It’s the country 's biggest supermarket chain and second biggest general retailer (after Wal-Mart). Kroger is also the fifth biggest retailer in the world as of 2013. Kroger operates 2,625 stores across the USA with its headquarters in downtown Cincinnati Kroger. It operates 40 plants for manufacturing, mostly bakeries and dairies. Additionally they are operating 777 convenience stores and 374 jewelry stores through various subsidiaries. Kroger also oversees 87 convenience stores, which were operates through franchise agreements. It operates in the markets of 31 states.

Educate, train, and develop are core initiatives every organization should include in their annual planning including budget allotments (Manktelow, n.d.). Notably, when I worked for Kroger, they completed successor planning on each employee in coordination with the employees long term goals, aspirations, and personal interests. Honestly, this was one of the best tools they used to determine promotions, transfers, and employee development. Hence, employees who were motivated could plan their future and work their plan.

A good and successful marketing plan should include a marketing strategy, mission statement, a SWOT analysis, an implementation and evaluation plan, and the main objectives of the marketing campaign. The objectives include the sales expectations of the campaign. The plan should also be able to define the businesses’ ideal customers, which will help in acquiring new customers and maintaining the existing ones. The marketing plan should also analyze and define the target territory geographically. The plan should also be able to identify the main competitors, and help the business in understanding how they function and operate.

They also plan to add another 500 locations in the next year. Wal-Mart’s drive-through has been a huge success since it has standardized the delivery and pickup service. Kroger offers the ClickList service across markets in the United States. Kroger’s is the No. 3 retailer in the world. The company is working on a $4 billion capital expansion plan and by the end of the year, a third of the Kroger stores in Cincinnati are getting the ClickList service. Kroger has invested in its technology and has improved the customers shopping experience. They have enhanced their selections of goods and offer more sizes, brands and different quality for all budgets

Organisations decides what to do with their business units and write them down in a marketing plan which will involves choosing a marketing strategy that will aid in the realisation of an organisation’s objectives(Kotler and Armstrong,2008).

Section 4: Strategies and Tactics: This section will make up the bulk of your plan, and you should take as much space as you need to give an overview of your marketing strategies and list each of the corresponding tactics you 'll employ to execute them. Here 's an example: A client of mine markets videotape and equipment. One of her goals is to increase sales to large ministries in three states by 20 percent. Together we 've developed a strategy that includes making a special offer each month to this prospect group, and one of her tactics is to use monthly e-mails to market to an in-house list.

A good control system provides timely information to the manager which is very much useful for taking various decisions. Control simplifies supervision by pointing out the significant deviations from the standards of performance. It keeps the subordinates under check and brings discipline among them.