Krupp And Howland: A Case Study

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Align - What is stakeholders’ tolerance and motivation for change? What are conflicting interests? “This requires active outreach,” say Shoemaker, Krupp, and Howland. “Success depends on proactive communication, trust building, and frequent engagement.” To get better at this, leaders need to communicate early and often so that, later on, people don’t say No one ever asked me and No one ever told me; identify key internal and external stakeholders and map their obvious and hidden interests; expose areas of misunderstanding or resistance; reach out to resisters to understand and address their concerns; monitor stakeholders’ positions as decisions are implemented; and recognize and reward colleagues who support team
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