Ktm Venture Capitalist's Exit

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KTM CASE SUMMARY I. Summary of the case KTM company history KTM is a designer and manufacturer of motocross, rally and cross-country racing motorcycle that was created in 1934 in Austria. Since that time, KTM maintained a reputation for producing reliable, high quality motorcycle, and for having an expertise in manufacturing core parts. Its marketing focus has always been on building a brand image of a company with technological leadership, high quality products and a legacy of championship titles. In the late 1980s, propelled by the strong financial markets, a financial investor purchased KTM and took the company private. Though KTM had a good reputation and quality products, it had too many products, inadequate management,…show more content…
Harley Davidson community) * Not particularly focused on technology | | * Focus on young riders * State-of-art bikes incorporating leading edge technology | | * Outstanding core competencies in design and racing * Engagement of Yamaha’s employee’s toward the satisfaction of the end consumer | | * Only motorcycle company that dominated the World Superbike Championship in years preceding 2003 * Broad range of bikes (dual sport, sport touring, super sport) with leading edge technology * Its development in the U.S. in early 2000’s has supported Ducati steady growth | | * Successful after sales strategies | | * Focus on young riders * State-of-art bikes incorporating leading edge technology | | * Cruisers manufacturer * Incorporates technological innovation in its bikes based on the parent company R&D department that also offers ATVs and snowmobiles | Alternatives In 2003 the global economic situation was flourishing with growth strengthening up to 3% in 2003 from

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