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Ktm Venture Capitalist's Exit

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KTM CASE SUMMARY I. Summary of the case KTM company history KTM is a designer and manufacturer of motocross, rally and cross-country racing motorcycle that was created in 1934 in Austria. Since that time, KTM maintained a reputation for producing reliable, high quality motorcycle, and for having an expertise in manufacturing core parts. Its marketing focus has always been on building a brand image of a company with technological leadership, high quality products and a legacy of championship titles. In the late 1980s, propelled by the strong financial markets, a financial investor purchased KTM and took the company private. Though KTM had a good reputation and quality products, it had too many products, inadequate management, and …show more content…

But Knünz was concerned about the level of control and involvement they would require in the running of the company and their performance expectations over short period. * Debt financing The final option was raising capital in debt markets. Because of its current leverage KTM would only receive short term financing from banks and the management was thus rather considering the bond market opportunity. Three interrogations were thus to answer. Should the company provide investors with classic bonds or give them the opportunity to convert them into equity? Should they structure the offer with a fixed or a floating coupon rate? And last but not least, where should they locate the operation? The location was a central question for KTM since the reputation of the company will enable it to place bonds at a low 5% coupon in Austria when it would have to increase it at roughly 7% to do it in the Euro-currency market. In the mean time, leading the operation in London would enlarge the audience, guarantying the success of the offering, and will help KTM gain a greater visibility. II. Case’s main elements: * KTM is the only pure off-road motorcycle player * KTM benefits from two long time players in the industry that attract investors confidence: Knünz and Pierer * The new investor should leave sufficient liberty for the management to pursue their own strategy * Geographic ally, the growth is projected to be high in the U.S.A, South America and

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