Kudler Fine Food - Marketing Essay

1016 Words May 7th, 2012 5 Pages
Kudler Fine Foods is an upscale specialty food store that is located in the San Diego vicinity. Kudler Fine Foods has three locations in La Jolla, Del Mar, and Encinitas. Each location boasts 8,000 square feet of retail space filled with a fine selection of bakery and pastry products; fresh produce; fresh meat and seafood; condiments and seafood; and cheese and specialty dairy products. Kudler Fine Food is owned by Kathy Kudler who first opened a store on June, 18, 1998, with the aspiration of delivering fine products with excellent customer service. With the marketing focus review, this paper will discuss the potential technology solutions for customer contests, loyalty points programs, purchase tracking, benchmarking of internal …show more content…
The Loyalty Points Program, also known as “frequent shopper program”, is a program that would allow the customer to accumulate points that can be used within the Kudler Fine Foods stores. With this program, customers shopping and purchasing habits can also be tracked. With the points that have been accumulated by the customer, the points can be exchanged for high-end items within the stores. By employing this program, Kudler Fine Foods will be more familiar with their customers as well as their spending habits. In addition to, this program will allow Kudler Fine Foods to keep track of each and every customer on the frequency of their visits to the stores and keep having them come back to accumulate more points. On the technology side of this programs, a data management system would be need to be constructed and maintained in order to keep track of the multitude of customers and their accumulation of “loyalty” points. This data management system would service all of the Kudler Fine Foods stores in ensuring that the all of the data is integrated for new customers, customer information is updated, and that duplicates are prevented. To allow customers to redeem their accumulated “loyalty” points, web servers would need to be set up to assist with the vast amount of data. Also, redundancy of the said servers would need to be implemented in case there is a hardware or software failure. The most important piece of the “loyalty” program is the card itself. It is
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