Kudler Fine Food - Marketing Essay

Kudler Fine Foods is a growing local upscale fine food store in San Diego. Kudler Fine Foods has three locations and specializes in bakery and pastry products, fresh produce, fresh meat, seafood, condiments, package foods, cheeses, and dairy products. Kudler Fine Foods mission is to “offer each customer a delightful and pleasing shopping outing.” With a mission statement, such as theirs Kudler Fine Foods wants to partner up with a loyalty rewards program company. This loyalty rewards program will allow customers to earn points for airfare upgrades, gifts, and other specialty foods. Kudler Fine Foods also

The scope of this document is to outline the process and procedures take to ensure the Kudler Fine Foods is in the best position to maintain the Frequent Shopper Rewards program that Smith consulting has put into place. The following document is a tool for Kudler Fine Foods to use to make sure that there is a checks and balances system in place as they move toward expanding the Rewards program and growing their customer base. To complete this task Smith Consulting has compiled a list of criteria to follow based on the

Kudler Fine Foods is a local and upscale specialty food store with a total of four stores in La Jolla, Del Mar, and Encinitas California with their main base store in San Diego, California. Each store maintains and sells high quality bakery, pastries, fresh produce, meat, seafood, specialty condiments, packaged foods, cheeses, and dairy products.

The Kudler Fine Foods (KFF) specializes in the retailing of grocery and other edibles from 1998, when its official founder and owner, Kathy officially conceptualized the first store at La Jolla, which is located in California. Just two years after that, the next store was in Del Mar. The stores gained momentum and opened their third store in Encinitas. All the Kudler stores are of high quality, with regards to the services provided and also the fashionable trends adopted by the company. Currently, the stores

Team B has been commissioned to examine the Kudler Fine Foods’ (KFF), frequent shopper, Customer Loyalty Program that is currently in development. The team has also been asked to direct the system development team to ensure the system is established securely so that it properly protects company data and customer information throughout all stages of the system development process. In week 2, the team will examine the Customer Loyalty Program for vulnerabilities in different areas of the system. The study will define the possible threats

Kudler fine foods are a high level specialty food store with the finest series of food and wine. The storehouse is dedicated to offering top class foods to their consumers. Kudler fine foods would love to make an innovative program to follow any customer acquisition through a frequent shopper program. The frequent shopper program would gift loyalty points and give the chance to convert those points towards Kudler fine food products. The frequent shopper program will store customer purchase behavior, demographic information, which will assist in any promotions and store

Kudler Fine Foods is an upscale store in the food retail industry,that was founded in 1998 by Kathy Kudler. They have now established three stores in three major locations in the San Diego Metropolitan area those three locations are La, Jolla, Del Mar and Encinitas. ( Apollo Group, 2009)

The objective of this project request is to track purchases of individual customer’s. The customer purchases will be tracked and accumulated as loyalty points for redemption by the customer for

Kathy Kudler discovered a way to cope with the stress in her life by preparing gourmet meals and shopping for gourmet items. With no upscale gourmet food stores in her area she decided to open her own. She left her very successful day job and started a chain of Kudler Fine Food Stores. Kudler Fine Foods is an upscale store with three locations in the San Diego area, each in high-end shopping centers. The stores offer a fine selection of baked goods, pastries, fresh produce, meats, seafood, packaged goods, cheeses, and other specialty items. All items are made to order and baked goods and pastries are prepared on site. They offer over a

Customer satisfaction appears to be one of the most important factors influencing the strategic planning of Kudler Fine Foods. Kathy Kudler’s vision to create Kudler Fine Foods was formed due to a need she desired that was lacking in her community. The vision, of course came to fruition, and as the strategic plan was developed in 2003, it was to focus on future growth and development of enhanced services. All aspects of the store provide guarantees and emphasis towards customer satisfaction and retention. Kathy Kudler realized then from the beginning

The initiative encouraged repeat purchases, which also helped enhance Tesco’s profits. The main purpose of introducing this card was based on offering value to customers, in order to earn their lifetime loyalty. Humby et al. (2003) stated that club cards were not only used to win the loyalty of customers, but also to maintain a relationship with their customers. This was mainly because of the fact that these cards were ment to greet customers along with thanking them for their support and trust. Tesco gained a lot of competitive benefits by introducing their club card, as it was yet to be seen by their competitors. Additionally, customers found it difficult to switch to other brands because of the benefits offered by Tesco. This initiative was good enough to create a positive impression on customers, along with winning their loyalty for a lifetime.

Before we suggest a customer rewards or loyalty program, it is important to understand what is the company’s long term vision, For whom this program is to be implemented i.e. who are the company’s best customers, what are their needs and expectations, the reasons for having such a program and the expected outcome. So the first question is:

The second dimension is to look at the benefits of the program to see if they outweigh the cost. This can be assessed by using different types of rewards. For example, most customers may want to accumulate a cash value they can put towards a next purchase (such as a Shoppers Optimum Card) vs. a points program where they can trade their points for mini product samples or receive a free birthday gift every year (such as the Sephora Beauty Insider Card). The element can consist of assessing different types of program structures to see what motivates clients to become a member.

Seven-Eleven Japan’s (SJI) nanaco program is a prepaid rechargeable loyalty program that allows tied to a smart card or mobile phone. Many consumers in Japan don’t use credit cards, so this program is a way for them prepay for this program and the benefit is they can obtain points for purchases made in the Seven-Eleven Japan stores as well as Denny’s. Seven-Eleven Japan awards points by products to boost some brand loyalty that can be conveniently purchased at their stores. By having the nanaco program SJI is able to determine the products that fit each regional as well as individual store. By expanding the places the nanaco can be used allows greater consumer insight on buying behavior.

In the rapid changing business world, customer loyalty becomes very important (Dick & Basu, 1994). Thus, lots of company use customer loyalty programmes to increase their customers ' loyalty. Customer loyalty programmes are utilized by companies to offer clients with incentives to purchase their services or goods (Bolton & Kannan, 2000). When a client purchases services or goods, the entity provides the client with award credits or points. The client consequently redeems these points for rewards like discounted or free services or goods. The customer loyalty programmes are operational in different ways. Firstly, consumers must attain a minimum value or number of points prior to redeeming them. Secondly, the consumer might earn award