Kudler Fine Foods - Functional Area Interrelationships

1749 WordsNov 12, 20127 Pages
Kudler Fine Foods – Functional Area Interrelationships Bus/475 July 16, 2012 Kudler Fine Foods Kudler Fine Foods offers delicacy food s to its customers. Kudler treats its foods with love and care. These delicacies give customers excellent meat, bread, seafood, and wine. Kudler’s mission, vision, values, and goals are extraordinary. This paper is a review of Kudler’s reason for existence, organizational structure, steps in collaboration, positive action plan, and collaborative roles of the key stakeholders. Kudler uses these steps to have a successful organization. The organization is successful because customers can get quality foods here. Organization’s Existence Kudler Fine Foods is an upscale specialty food…show more content…
Each employee working for Kudler Fine Foods is in a key position to ensure the company continues its success. Collaboration Process The success of Kudler Fine Foods depends on the implementation of a good business strategy and collaborating among the functional areas to meet the organizational goals. The proof of a successful strategy is the three stores Kudler recently opened. The goal is to implement the company mission and ”Go to extensive lengths to assure that Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the finest epicurean delights” (Kudler Fine Foods, About, 2011, para. 3,). Step 1: The business strategy goals are to capitalize on specialty products and offer products for all incomes. The business strategy is a collaboration of the broad differentiation strategy and focused market niche strategy. The broad differentiation strategy concentrates on “seeking to differentiate the company 's product offering from rivals ' in ways that will appeal to a broad spectrum of buyers.” The focused market niche strategy principles are differentiation and concentrating on a narrow buyer segment that may outcompete rivals by offering niche members customized attributes that meet their tastes and requirements better than rivals ' products” (Thompson, Gamble, & Strickland, 2006, p. 114). Step 2: The complimentary strategic option Kudler Fine Foods will outsource selected value chain activities by creating

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