Kudler Fine Foods Essay

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Kudler Fine Foods wishes to develop a system to track customer purchases through a Frequent Shopper Program to award loyalty points for redemption. The objective of this project request is to track purchases of individual customers, which will accumulate as loyalty points for redemption (Apollo Group, 2011). Customers will have the ability to redeem loyalty points for gift items, specialty foods, and other products or services as made available (Apollo Group, 2011). Statement of Scope and Goals General Project Information: Project Name: Kudler Fine Foods Frequent Shopper Program Management desires an increase in revenue based on the existing customer base. A frequent shopper plan serves as the preferred method…show more content…
The Frequent Shopper program is to bring the benefit of an increase in revenue for Kudler Fine Foods. Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for gifts, airline upgrades, and specialty foods. Additional objectives may to obtain a higher customer base, increase customer satisfaction, and gain customer loyalty. These opportunities can be measured and weighed against the costs of the project. The feasibility study will determine if the costs of partnership are feasible for the desired benefits. Operational Feasibility Operational feasibility examines the likelihood that the project will meet the desired objectives (Valacich, George, & Hoffer, 2009). In this study, the design team will attempt to understand the degree to which the system will take advantage of the opportunities to increase revenue, increase customer satisfaction, increase customer base, and gain customer loyalty. Technical Feasibility Technical feasibility examines the company’s ability to successfully construct the proposed system. The project team must analyze whether the organization has the appropriate knowledge and skills needed for completion of the system. Hardware, software, and other system requirements must be addressed and the team must determine if the company is technologically inclined to proceed with the project with the current technology. Summary of Current Business Process [pic] Figure 1 - Business

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