Kudler Fine Foods: SWOT Analysis

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China The CEO of Kudler Fine Foods, Kathy Kudler has always kept a keen watch to expand her business to new locations. Kathy along with her team is looking forward to the product launch of their fine wine selection in China. Kathy is optimistic about her project launch in Shanghai, China and hopes that the product will do just as well as it has been doing in places where the company has already established it. She looks at China as one of the expanding markets in the world and there is increased demand for food products that the company has to offer. Kudler fine food products will be launching their wine selection, gourmet and other food products in Shanghai, China. There are many aspects of the business that need to evaluated by Kathy and her team before she releases her fine wine selection in Shanghai China. This is the purpose of the SWOT analysis. SWOT analysis is a tool that can be used by KFF to make an assessment of the Strengths, Weaknesses, Opportunities, and Threats that might be involved in launching the new fine wine selection in China. This is a tool that can be used by KFF to think cognitively about the possible solutions to solve the potential problems prior to its entry in the imported wine market. In other words, this analysis will help KFF to prepare well for the product launch. Strengths The strengths of KFF are that food products that include gourmet foods as well as some outstanding wine selections produced by this company is high quality and the

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