Kudler Fine Foods Service Request

The objective of this project request is to track purchases of individual customer 's. The customer purchases will be tracked and accumulated as loyalty points for redemption by the customer for gift items, specialty foods and other products or services as made available through partnerships with other external companies. The strategic purpose of the Frequent Shopper Program is described on the Sales & Marketing page of the Kudler Fine Foods Intranet site.

Kudler Fine foods would like to enhance the clients shopping experience by developing a system in order to track the customer purchases which will be known as a Frequent Shopper Program. This will award loyalty points in order for the customer to have an opportunity to redeem these points for goods services. “Kudler Fine Foods is a Local upscale specialty food store committed to providing customers with the finest selection of specialty foods and wine.” Apollo Group Inc. (2010) this will keep track of the customers purchase habits in order to assist Kudler to offer their customers and valued

After reviewing the Kudler Fine Food network, a major network overhaul will need to bring the network up to par with the latest technology. If Kudler Fine Foods is not able to upgrade their systems then they will fall behind the technological curve and will not be able to compete with other companies. Kudler needs to do the upgrade not only to keep up with the advances with network systems but needs to install the proper systems to increase profits. If Kudler does not do constant upgrades then they will be forced to pay a larger amount for the larger upgrades in the future. It is vital to install the proper systems that will have the longevity and the capability for future network expansion without having to spend money on unnecessary upgrades.

Kudler Fine Foods demonstrates compassion for the environment and its surrounding community. The company engages in the area food bank through contribution of its “day-old perishables” to the less fortunate. Kudler Fine Foods is an advocate of nonprofit groups and a supporter of local events. Kudler Fine Foods’ actively supports the art of “organic farming” because natural grown fruits and vegetables help in the protection of the environment. Kudler Fine Foods maintains its commitment toward continuing excellent relationships between its suppliers. The Kudler Company has meetings with each of its suppliers periodically to ensure the working relationship remains valuable toward both parties. Finally, Kudler

Competitive intelligence and analysis is an important part of a business. Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas or data needed to support executives and managers in making strategic decisions for a business. This includes a broad array from government intelligence to market intelligence to business intelligence (Competitive Intelligence, n.d.).

The manager of Kudler Fine Foods, Kathy Kudler, has requested the development of a system to track customer purchases through a Frequent Shopper Program to award loyalty points for redemption. (Apollo, 2011)

Kudler Fine Foods is a company that deals with bakery and pastries products, along with providing produce, meats, seafood, condiments, cheese, specialty dairy products, and they also package foods if necessary throughout their many locations within California. Kudler Fine Foods ultimate goal is very similar to all businesses alike, which is to have an excess amount of income over expenditure. According to what is stated on the Intranet for Kudler Fine Foods, their drive as a business, is to always maintain being the best in the business when comes to servicing customers with top high end products (goods and even services produced by Kudler Fine Foods). KFF will also have to understand what the needs of customers

The definition of marketing as stated by the American Marketing Association is that: “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” (marketingpower.com, 2008) Marketing is not a choice but yet an essential part of any business. Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. The company has three locations (La Jolla, Del Mar and Encinitas). Each store has a large amount of retail space located in a stylish shopping center. The stores are stocked with the

Kulder Fine Foods will see increased profit with a Frequent Shoppers Program. It will undoubtably help with repeat business and customer loyalty. To keep the Frequent Shoppers Program running smoothly, Kulder will have to ensure that it stays up to date with customers information and shopping data. Kulder Foods must also ensure they will keep customers

Kudler Fine Foods (KFF) is a specialty food store chain with three retail stores in the San Diego, California area. KFF has engaged Smith Systems Consulting (SSC) to develop their new Frequent Shopper Program (FSP). The FSP will collect customer-purchasing history and accumulate them as redeemable loyalty points which customers can use for gift items and other products or services available through external partner companies. The Sales and Marketing page section of KFF’s intranet site describes the strategic plan for the Frequent Shopper Program. (Apollo Group, 2011).

GenieChip has created a tracking system for valuables that is incredibly easy to use and accommodating to our target market’s busy lifestyle. The system involves two components: a sticker and a smartphone application. The sticker has a micro-RFID chip embedded in it, as well as an identification code printed on it. The mobile application will be downloaded from GenieChip’s website. They will then create an account on the application that will store the tracking data of all the stickers associated with their account

The strengths of KFF are that food products that include gourmet foods as well as some outstanding wine selections produced by this company is high quality and the

Many major corporations look to implement a system that allows for strategic consumer marketing to assist in boosting revenue. This can often be done by the implementation of a customer relationship management (CRM) system. The CRM system is a strategic marketing tool that utilizes a detailed customer database (Cannon et al., 2015, p.108). Creating a template that contains critical customer information is the initial step. Tracking customer satisfaction is the following necessary step. The final step in generating a CRM system is to determine the means of collecting the customer data. By implementing this system it will allow for Starbucks to improve its customer retention.

The aim of the report for Natural Best Health Food Stores is to examine the existing project whether its operations are working in feasible condition or not. Firstly, the problems with existing system are encountered and in response to these problems, a suitable new system is proposed. This project will implement a customer subscription process and their activities, inventory control and individuals store sales that accessed with centralized database. According to these, the system requirements which includes functional and non-functional

§ What system modules and functions you should look for in purchasing a new retail system. Names, phone numbers and web site addresses for some of the best Canadian distributors of retail system software. What you can expect to pay for a state-of-the-art retail information system. How to perform “reference checks” when evaluating a retail system you are considering. Why leasing computer software and equipment makes sense. How to calculate the “Return on Investment” when considering a system upgrade.