Kudler Fine Foods: Sustaining a Competitive Advantage Essay

By Kudler Fine Foods adding the frequent shopper program this can only be enhanced. Their employees have to be trained on all areas of the frequent shopper program. They will need to know this so that they can explain to customers how to use it, how they can sign up for it, and the benefits to the customers for being a part of this program. The employees will also need to let the customers know that their information will be kept safe and confidential from all outsiders. The frequent shopper program will be able to reward the customers that buy higher price items better. This will give Kudler a chance to target these items to be sold more and build better profits.

Kudler Fine Foods should only use the information obtained from consumers for the loyalty rewards program to help the business run more efficient. Selling consumers information to third parties would be unethical if not agreed to by consumers. Calling consumers at odd hours of the day, and blasting consumers with tons of e-mails would cause consumers to rethink the rewards program completely. It would help if during the application process if consumers are asked if they want to be contacted and if they preferred email or phone call. This extra step in the application process could alleviate future problems.

Kudler Fine Foods uses a loyalty program which, as it currently stands, serves to “increase the consumer purchase cycle as a means to increase the loyalty and profitability of its consumers,” (p. 1, University of Phoenix, 2007); management is proposing the implementation of a new multi-media shopping cart that will appeal to the high-end clientele as well as track more customer data and improve sales. The Media cart gathers key information that will enable the marketing department to customize better the shopping experience, making use of in-store advertising, and collect data related to consumer activity (Media Cart, 2010). Although the initial investment in the carts may seem high, the return on

In order to succeed, it is fundamental that businesses satisfy consumers’ needs (and desires) for goods and services. Appropriate market research provides the data necessary to understand those needs and respond to them effectively and profitably. Kudler Fine Foods (KFF) has performed market research in the past. Some of that research has been helpful; some has not. Additional market research is needed for KFF to reach a larger share of the market and increase profitability.

The scope of this document is to outline the process and procedures take to ensure the Kudler Fine Foods is in the best position to maintain the Frequent Shopper Rewards program that Smith consulting has put into place. The following document is a tool for Kudler Fine Foods to use to make sure that there is a checks and balances system in place as they move toward expanding the Rewards program and growing their customer base. To complete this task Smith Consulting has compiled a list of criteria to follow based on the

A frequent shopper program can be a successful tool is used correctly by a company. The difficult task will always be bringing in new costumers. This program should allow for the retention of existing customers with Kudler Fine Foods. A rewards points system should be used for the exchange of

Kudler Fine Foods has requested a system to launch its new Frequent Shopper Program. This new initiative will track purchase behavior at the individual customer level. Through a partnership with a loyalty points program, Kudler will be able to offer their most valued customers high value incentives. Behavior patterns discovered from tracking purchases will enable Kudler to refine its processes and offerings to customers. Customers prefer Kudler’s Fine Foods because of the high quality foods. Rather than offering discounted prices for loyalty points redemption, Kudler will offer high value gifts to customers. This will promote the

Kudler Fine Foods has experienced growth in all areas except customer satisfaction with their pricing. By focusing on ways to reduce internal costs then product costs can be lowered enough to appease current customers and attract new ones. The culminating effect of this one action will generate an increase in sales, customer returns, and the overall shopping

Kudler Fine Foods’ new Frequent Shopper Program is a loyalty point program, Point-of-Sale (POS), which

To inspire customer loyalty and respond to customer shopping preferences, the Sales and Marketing department of Kudler Fine Foods is initiating a Frequent Shopper Program to track customer purchase patterns and provide shopper incentives through a loyalty points program. (University of Phoenix [UoP], 2007). Specialty items are more important to Kudler customers than the price of items, so instead of providing everyday discounts for purchase frequency, Kudler has partnered with a loyalty points program to reward customers with redeemable points for high-value gift items, airline upgrades or other specialty foods. "Building unique rewards programs that differentiate the brand--along

Kudler Foods specializes in providing unique and high quality ingredients for the gourmet chef. In an effort to increase profits, the company is interested in adding catering to its service offerings. The success of the catering service offering is dependent on the creation of an appropriate and effective marketing campaign. The market campaign chosen must step up to the plate and make this happen. Things could go as planned but it's highly based on

The design team from Team A devised this business proposal as a response to the Service Request: SR-kf-013. This proposal includes the business goals, scope, requirements, feasibility, and information flow involved in the Shopper Rewards Program of Kudler Fine Foods (Kudler Fine Foods, Inc., 2008). Moreover, the budget, timeline, trainings, implementation and support for the said program were also

Kudler needs additional market research in the control, monitoring, feedback to evaluate the plan. The marketing strategy will prove success if the company finds new ways for consumers to think of Kudler first when it comes to gourmet and fine foods. Kudler’s products have to stand apart from its competitors to appeal to people. The right price, placement and promotions for the gourmet grocery store will give the stores an advantage over its competition.

Kathy Kudler, and her company, Kudler Fine Foods, are attempting to initiate a customer loyalty program. According to Kudler (2007)This loyalty program, also called the frequent shopper program, is designed to award points for customer purchases which can then be redeemed for valuable gift items such as airline seat upgrades to first class or other specialty foods offered by Kudler. This program is designed to benefit Kudler by increasing customer loyalty and improving their profitability and bottom line. The ability to accomplish this goal in a manner that will produce the expected results efficiently and in a timely manner will be greatly enhanced through

To owner, Rocky Aoki and his team, their understanding on consumer patterns became their advantage; the consumer’s distrust of exotic food and their enjoyment of eating in exotic surroundings, and the customer’s interest in watching their food cooked. Though unique, this system allows the business for greater control on the flow and options given to the customer.