L OREAL PARIS True Match Powder Ad

Though the advertisement is already very strong because of this prior ethos, it is even further enhanced by its selective visual implementations. The medium of this advertisement is photography. This was chosen because only photography is able to portray a completely realistic image. By expressing a realistic image, Chanel suggests that this image, look, beauty, and glamour is achievable for any woman. Chanel makes the assumption that every woman wishes to have such qualities and will go to many lengths in order to achieve them, such as buying their product. In order to affectively convey these desired qualities, Knightly is photographed wearing light makeup, except for the dark smokey shadow encompassing the flesh around her eyes, suggesting drama and allure.  Knightly has a sensual yet penetratingly powerful and confident expression. The composition of the photograph is mapped so that Knightley’s eyes first capture the viewer and then their attention is pulled up to the text in the top right corner, then down towards the fragrance bottle in front of Knightley’s bottom

For over 105 years, L 'Oréal Group has been dedicated to the business of beauty. It is the global beauty leader in 130 countries. The worldwide beauty market is, to me, highly interesting to develop and analyze because of its specificity. The fact that success in this particular industry depends on different factors—such as the importance of image and communication—makes it more complex for a company to set up and implement clear guidelines. In addition, the size of an organization that operates globally, present in all distribution channels in markets that have sometimes opposite characteristics, is another incentive for analyzing the objectives, the strategy and the tactics of a company such as L’Oréal. With 28 international brands, the Group achieved in 2013 an annual turnover of € 23 billion and has 77,500 employees worldwide. L 'Oréal relies on excellence in research and innovation and on 4000 researchers to meet all beauty aspirations in the world and the Group 's objective to conquer a billion of new consumers in the coming years. Also, through its program "Sharing beauty with all" L 'Oréal is making impressive commitments on sustainable development throughout its value chain for 2020 (“STRATEGIC TRANSACTION”, n.d., para. 16).

The advertising play a crucial roles in introducing the product for the customers. By creating a very interesting and persuasive advertisement, it will encourage the customer to buy the products. As the company focus on beauty product and major customers for L’Oreal is for women, the advertisement must be catchy and have the grab the attentions of the customer to buy and purchase it.

In order to be happy you have to be sexy. This message is repeated time and time again in the modern media. They may not say it directly, but is often the underlying message. When marketing a product, having sexual appeal is a route often taken by big corporations. Most advertisements show how a product will make them beautiful or promise to attract good looking people into their life to make them happy. The cosmetics company Two Faced recently made a commercial for its new product called “Better Than Sex Mascara” and it’s no exception to this marketing algorithm. The theme of sex appeal is apparent throughout the advertisement and how it improves the quality of life.

“Because You’re Worth It.” L’Oréal is the largest cosmetics company in the world and its slogan remains an internationally recognized catchphrase. These four simply words have become what the brand stands for. Advertising is mass media content intended to persuade audiences of readers, viewers or listeners to take action on products and ideas. The idea is to drive consumer behavior in a particular way in regard to a product or concept. The Miss Manga Mascara advertisement by L’Oréal attracts consumers through language alignment, the use of weasel words, and the need for aesthetics to sell its product.

This well-known product line is looking to increase their market shares while still continuing to follow through with the relaunch. The brand manager, Kerstin Dunleavy, is looking for ways to decide how to keep the brand steady while continuing to be one step ahead of their competition – Olay, P&G, Nivea, and Johnson & Johnson, or should she just steer the brand in a new direction. She is also seeking to continue the redefinition of the individual’s beauty, maintaining integrity within those across the nation. It is a must she uses different

L’Oréal operated on the principle of “research and innovation in the interest of beauty”; it

By contrast with the iPhone ad we should refer to the L’Oreal ad showing world famous actress Julia Roberts and model Christy Turlington. A complaint was placed by the MP Jo Swinson saying that it was: "not representative of the results the products could achieve"(BBC, 2011). The ASA agreed with the complaint saying that: "If advertisers go too far in using airbrushing and other post-production techniques to alter the appearance of models and it's likely to mislead people, then that's wrong and we'll stop the ads,"(BBC, 2011). See full review of the complaint in Appendix B. L’Oreal as well as many other companies is looking for the possibility to attract new customers and maintain existing ones. However, by imposing misleading advertising L’Oreal creates, perhaps unintentionally, extremely high customer expectations, which can lead to future dissatisfaction and loss in product demand as the female audience is rather sensitive to questions concerning beauty and make up. L’Oreal’s ads deliver the idea that by using an airbrush every woman would look as beautiful as the above-mentioned celebrities, unfortunately that could not happen due to the peculiarities of the

In today 's’ world women are bombarded with cosmetic products, only to emulate the celebrities promoting the products. Women are constantly criticizedcritizied, leading some women to feel completelycomplety atrocious of their physical appearance. This is where cosmetic companies promote their extravagant products, mainly to the low-self esteem women. There are many cosmetic companies out there, that are fighting to earn a spot on a woman 'swomens beauty cabin. However, L’Oreal really set themselves apart from the competition. Talk about customer appreciation, L’Oreal absolutelyabsolultly endeavours this aspect. That is why customers need to ask themselves if the product they are buying live up to their name, end if they actually going to need it. L’Oreal’s is very meticulousmeticuious when it comes to their commercial. Not only do they use supermodels such as Christy Turlington and Julia Roberts to get customers attention, but they developed precisely fabricated slogan. Consider L’Oreal’s famous slogan “Because We 're Worth It” this is the result of tremendous hours put forth just to manipulate the customer. This is absolutely a perfectly engineered slogan, and its sales speak for themselves if we take a step back and dig a little into L 'Oreal 's history will find that some of their products didn’t live up to their name. L 'Oreal 's “Telescopic” mascara and foundation are, a few products that came short in delivering their potential. I believe, therefore, that all L’Oreal

Moreover, when looking at the dominant features of the ad, the product tries to persuade its audience by claiming that if one uses the serum for seven days that a person’s skin will become more natural, radiant, and youthful. The ad features Lupita Nyong’o, an African-American actress who is Mexican-Kenyan, holding the bottle of the serum with her left hand, while she is leaning on some solid black surface with her arms crossed, and Lupita is looking towards the right side with a bright smile on her face. Lancôme Paris, a well-known company for their high-end beauty products and skincare states in the ad, “What Makes A Woman Feel Beautiful? A

L'Oréal Paris has used a numerous amount of codes and conventions to meet their ideal target audience according to their brand. This can be shown in an mascara add. It used numerous techniques such as images, layout use and AIDA (Attention, Interest, Desire and Action). This was used to make their brand that's being advertised wanted, desired and to look appealing. They have carefully analysed and used these techniques to convince their audience young girls, adults that this is a promising product that lives up to its standards.

2009 – L’Oréal celebrated its centenary and set itself the target of winning over one billion new consumers.

“The case continues with an insight into L’Oreal’s innovations that have been a success among the diverse segments of the global

L’Oréal mission is to offer the top cosmetic innovation to every person all around the world. There are five missions that was highlighted by the L’Oréal. Firstly, is beauty is a language. For many century, L’Oréal have dedicated their energy and their proficiencies only to one business which is beauty in order to help all individuals to express their personalities, gain self-confidence and open up to others. Second is beauty is universal in which L’Oréal has offered all women and men in an entire the best of cosmetics invention in terms of quality, effectiveness and safety. Third is beauty is science. Its exclusive research empowers the scientist to constantly discover new territories and formulate the products of the future, while portray the inspiration from beauty rites. Fourth is beauty is a commitment where L’Oréal provide an access to products that improve welfare, assembling its innovative strength to reserve the beauty of the planet and supporting local communities. Last but not least, the mission of L’Oréal is offering beauty for all by drawing on the diversity

L’Oréal is one of the top companies in France which is dealing with cosmetics. Its fame by 1980 had not reached the world in that many people found the products of this company to be very attractive due to high prices and culture. The idea continued to make the products of the company repelled in the market, and the management was very concerned to look on the ways to tackle the issue immediately. First and for most, the company introduce a brand which comes to attract the attention of the world 's market. The missing parts of the cosmetics in the market were filled in the entire world in an aim to make a portfolio of attractive prices. The move of the company to enter into American market was one of the best strategies to promote and