L Oreal

When companies hire diverse employees from different cultures they are making their company stronger and more marketable. Whether a company is just starting out or been in business for while they need to realize that diversity needs to be part of their business plan going forward. The global marketplace is built upon many different cultures from all around the world. Companies today need to be able to interact with each other in order to increase sales and promote their products to clients globally as well.

People from different cultural background work together can have positive effect, since they can provide various perspectives on solving problems, attracting consumers, and cooperating with fellow workers. These new and various ideas can help our company to promote and take step into an amazing future.

and potential are fully utilized (Caywood, C ., 1997). The Diversity Index is a proven tool for competitive advantage because it measures the effectiveness of their new diversity strategy concept of leveraging differences. In years past Allstate has viewed diversity as a legal obligation placing their focus more on affirmative action and diversity awareness. Today, however, they have a more successful and positive viewpoint; incorporating diversity into all aspects of their business processes to include decision making and product innovation. It is an integrated approach which incorporates diversity in the mainstream workforce by linking recruitment, development and retention strategies to business processes. The effectiveness of this strategy is measured twice a year using the Diversity Index Survey. The survey probes employees for answers to questions that measure the effectiveness of the organization’s diversity strategy. The employees’. The employees’ answers are analyzed and used to create action programs to resolve problems and

The purpose of the diversity audit project is to teach students how to analyze and measure diversity efforts of potential employers and as potential customers. In this globalizing world these skills are more important than ever. Many companies are making changes to diversify their employees and their customer base; this project is focused on investigating one company’s efforts. After this project students can expect to have gained a deeper knowledge of how to measure a company’s level of diversity and analyze its effects on both employees and customers.

Research stated that the Canadian companies leading the way in the area of diversity management have discovered that by embracing the elements of ethnic and cultural diversity in their workforce they have enhanced their ability to understand and tap new markets, both within Canada and abroad.

In the past, diversity was used as a tool or byproduct of being a good citizen, but that ship has sailed. In fact, the days of simply having a diversity statement, but not putting any real effort behind it has caused organizations to lose business (Rezvani, 2015). Truly, there are benefits to creating a diverse workforce, such as: variety of talent, variety of languages, and an expanded market (Brookins, 2016).

Our company understands that increasing diversity fosters innovation and creativity. It is our mission to attract

While most companies strive to beat the prevailing competition globally, the marketplace calls for uniqueness that can only be harnessed through diversity management and leadership. Organizations must figure out various approaches to unlock every potential within the market. In fact, diversity is simply about embracing all types of people in the industry, who firmly stands for diverse things and who represent diverse cultures, ideas, generations and thinking. Through diversity, innovation can be restated as a way of looking at difficult problems and presenting new perspective to be

Problem Statement - L’oreal Plenitude has been introduced in the US for 8 to 9 years but the brand is still not making any profit. Should L’oreal switch everything to Revitalift which is the ‘star’ product or continue their effort in building the market share of Plenitude by improving it’s value proposition in cleansers and daily moisturisers?

Multicultural workforces are becoming more prevalent in today's business environment. Businesses that make effective use of the talents of the workforce and value the differences that are present within it will certainly prosper under these conditions. Those employers who realize that diversity relates directly to the bottom line will continue to be successful. Companies must learn to lead, not simply manage their workers. Business will need to go beyond the needs and objectives of affirmative action and look at

In a world that has grown increasingly smaller due to mass media, world travel, and readily available information, the workplace has grown increasingly diverse in both gender and cultural aspects. Individuals no longer live and work within the confines of their geographic locations. At almost any position with any company the individual employee is a part of a larger world economy that harvests assets from the ends of the earth. Because of this, companies seek to capitalize on diversity to become more creative and flexible in their business models.

In terms of promotion and advertising, L’Oreal should change the “star product” approach and instead focus on the whole product line or perhaps a set of products for a given target segment. In this way, L’Oreal can inform its customers on its products which should also help them in choosing the right product for themselves. L’Oreal should also focus on building the brand Plenitude since this is something that customers are not aware of. They

The workplace has become one of the biggest multicultural settings. Almost half of the work force in the United States is made up of minorities. There are many advantages to having this percentage of people from different cultures throughout our workplace. One is the increase in creativeness. Not only in products that are being created but in the developing of an approach to solving problems. "Other cultures can offer insightful alternatives" (EthoConnect). Another way in which the workplace is affected by this is in productivity and attitudes. When people of all cultures pull together to reach a common goal there are less limited boundaries and there are more global understanding that are used to help reach the world's market place; creating a larger market for products. With this change in productivity in the workplace is more desirable and enjoyable for all employees. The market place has become more global based that workers having a diverse culture base is very important to break down barriers in language and knowledge of certain markets. This affects our lives by more companies hiring more international job seekers.

In 2013, 36% sales in the US, 21% sales in Europe, 16% sales in Japan, 11% sales in China

The pharmaceutical activities of L’Oreal are also handled by Sanofi-Aventis. These divisions and subdivisions ensure the quality that the L’Oreal Group offers to its customers. To further add to the enumerated strengths of the company, L’Oreal’s advertising strategy also plays a major part to its growth. Through adapting to the culture of their target market as the main tool of their advertisement, the Company brought L’Oreal products within reach of other women from different parts of the world.