LEADERSHIP ESSAY

985 WordsMar 23, 20154 Pages
LEADERSHIP ESSAY #1 Julio Bermudez Florida International University Author Note This Paper was prepared for SPC 4445, Communication for Effective Leadership, Fall 2014, taught by Professor Christine Donaldson Abstract On September 11, 2001, James Parker, then CEO of Southwest Airlines, faced a difficult situation when the government ordered them to ground their entire fleet and shut down. Although, all the other U.S. airlines were faced with the same difficult situation, Southwest Airlines remained positive and succeeded through the crisis. The great leadership that was exemplified by Southwest leaders led them to be able to handle the crisis better than other airlines. Southwest Airlines was able to keep their…show more content…
Southwest Airlines was able to keep their passengers, flight attendants, pilots, and ground crews satisfied through the crisis, which led them to become a stronger airline. The great leadership that was exemplified by Southwest leaders led them to be able to handle the crisis better and keep all of its employees unlike other airlines. James Parker attributed the success of Southwest Airlines to the sound business principles that the company was built on. Gary Yukl states in his book that a leader’s influence and effectiveness can be altered by aspects of the leadership situation, which is described in contingency theories (Yukl, 2013, p. 163). The contingency theory since is well represented by this case study since James Palmer was able to be successful in a difficult situation. The leadership methods applied by James Parker were greatly influenced by the situation Southwest Airlines was facing. By staying employee and customer focused, James Parker successfully guided Southwest Airlines through the difficult time. James Parker’s leadership style which greatly influenced the success of Southwest Airlines reveals many aspects found in the contingency model. Yukl mentions that one or more situational variables, at least one dependent variable, and at least one predictor variable are found in contingency theories of effective leadership (Yukl, 2013, p. 163). A situational variable as defined in the book are conditions that cannot be changed in a

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