LICA 426 Major Project Research

Indrasiri, she said that the incoming donations are definitely not enough for them to achieve their target budget. Compared to her past experience with the company, she mentioned that the amount of good donation they get now is incredibly lower than before. She convinced that even though they get donations from approximately 35 donors per day, not every donation is reusable. Some of them are going to recycle bins and some unwanted donations end up in their garbage bins. By virtue of this, their garbage spending has gone up as it does not take much longer to pile up. She stated that the store alone spends between $900 to $1000 money on dumping their overflowing garbage bins every month due to unwanted donations and on Mondays the charge is double as the garbage pickup truck comes twice to empty overflowing trash (N. Indrasiri, personal communication, March 13,

As a Designer, the first and foremost challenge lies in understanding not only what the client “wants” but what the client “needs”. After a lot of research and consultation, I felt that Service Design was the perfect course for me. Not only does it improve and innovate services to make them more productive for the firms and organisations, but also makes them both utilitarian and desirable for the society. It upskills the students in the very latest tools and techniques of design and inculcates skills to co-relate the element of Design to the Process of

Brand design plays a crucial role on the customers’ purchasing decision. The brand design is the tool to promote a product by any organisation that can either attract the customers or resist them to buy the product. The chosen topic is considered to evaluate the importance of branding for any product in UK and US. As opined by Kapferer (2012, p.76), Brand Design is important when trying to market a new product or service in the market, which is new or already exists.

Each year the average american throws away sixty-five pounds of clothing, since the early two thousands the home organization industry has doubled in size, annually americans spend more on shoes, jewelry, and watches than they do on higher education. The money for these items equals up to about a hundred billion dollars. Consumerism has a colossal impact on these statistics. People are spending money on things they don't need or use because they are convinced that these items are must haves.

This report analyses several marketing theories in a service environment and how effective Australian clothing retailer, Ice Design has implemented these theories. The report will analyse the core and secondary target markets for Ice Design and explain their wants and needs as a consumer. This report will critically examine how well Ice Design uses four of the 7Ps of marketing to its core target market; such as product, promotion, process and people. Lastly, this report will provide two recommendations; how people in the 7Ps can be improved and a service recovery strategy.

Within the trash sample I analyzed there were around 234 items thrown away within a week’s period. Many of the items thrown away were thrown away in pairs suggesting that two people live in the dwelling that the sample was taken in. Some examples of items thrown away in pairs include, Starbucks cups, church bulletins, and Bounty paper towels. Bounty paper products, napkins and paper towels, show up on the record 24 times, suggesting that Bounty paper products are used over three times per day, corresponding with meals. Other brands that show up in the sample often include Green Giant, four times, Kroger Brand, twelve times. Within the Kroger brand items there are six plastic ziploc bags, this suggests that the people who live in this home either take their lunch to work or school, or pre-package their snacks at home into serving sizes. The two church bulletins, and church offering envelopes, suggest that both members of the household went to church once the week they took their trash sample. Another interesting item thrown away was an old Tommy Hilfiger brand shirt. The members of this household make enough money to throw away old clothes, suggesting that they live comfortably. We also can tell what bank they use because they threw away a check box from Regions bank. There was a lot of first aid items in the trash sample as well multiple boxes of bandages and a box of non-stick gauze pads this suggests that someone in the home had a wound that needed to be dressed.

Known as direct mail campaign, Goodwill uses numerous direct mail postcards and the four-color piece as well as ad brochures to send to its preferred customers to build store traffic in some areas. Also, Goodwill creates a convenient website with informative and engaging data that helps client easy access the organization’s missions and key concepts. There is also a map on the main front page for individual clients, who want to buy goods from the organization, to find their nearest local Goodwill location. There is a link named “Donate and Shop”, which provides some basic instructions as well as the contact information for the shoppers to have further inquiry. Goodwill also offers a separate website for customers to shop online through the auction format, where customers can choose from a variety of used stuff such as clothing, books, electronics, musical instruments or pet supplies. On the front page of this website, there are some pop-up promotions to attract the shoppers’ attention and notify them which promotions it is having.

The article ‘Design Thinking’ for a better you by Tara Parker-Pope published in the NY times online blog is an example of a very skilful piece of informative writing. The writer talks about how a new business thinking strategy called ‘design thinking’ used by entrepreneurs and professionals could be harnessed and used in our everyday lives. the writers didactic tone backed up by a considerable amount of research and testimonials draws readers to the article and keeps them engaged to the article.

The essential aim of the charity shop is to raise stores for volunteer funds. The essential working of these shops helps in improvement of group life in different ways. Such shops stock second hand clothes and family products that are given by individuals who do not have any further requirement for them. They are normally staffed by unpaid volunteers from the neighbourhood group

In this article we will talking about how store design affects customer’s experiences, leading their understanding of the values and the quality of the enterprise that the retailer is trying to apply. Also, we will talking the effect of modernism and how it could change the path of store design pathways. Throughout years and recent studies customers have been always valuing brand stores, Why would that be a role model for most owners in the modern era and how brand orientation is manifested through design.

It is stated that social Media has been more advertising to people in the society. This might lead the people in social enterprise products, as Thai people want to help their home country the same. In this research, of Pungun Shop under Yuvabadhana Foundation is given as the case study as it is one the best example for the social enterprise which bring all the revenue earned from the selling activity from second hand product from the donor and bring such income earn as the fund to support the children in their foundation. ( Pungun website, online 23 Jul 2015 )

The project focused on rebranding the company. As main objectives there are main points the two affiliated groups focused on and these are Internal Branding specifically Vision Mission and Values. The second point is external branding through defining the Equity brand and elaborating the strategy brand naming logo and values. The third part is centered arround online presence and social media. And the final point external communication by setting up an external communication strategy and defining the content using mass-media realtions and being present at events. (COMPANY,

This research task sheds some light into how a large brand such as Nando’s does not just operate for profit, but as well as to help in society. Nando’s has been involved in a number of Corporate Social Responsibility (CSR) projects which have changed the lives of the people in the areas where they helped. But also it has changed if not improved the face of the company. When a company is involved in a project of this length it not only helps the organisation but it also helps the community. Nando’s is involved in many CSR projects such as the PINK campaign; the Peretti foundation; Goodbye Malaria Project and the one that will be further discussed, the Broken Monsters Charity Art Exhibition or also known as the Art Project. A SWOT

Brand designing is the one of the effective marketing strategies used by the companies to bring their products or services and consumers together (Clifton, 2009). It is not only the name or logo of the brand, but it implies the overall feeling or image that a consumer has while consuming the product of the brand. Brand designing is considered vital mostly when the companies try to market their products or services into a new market or an existing market (Keller, Parameswaran and Jacob, 2011). With a number of brands available at the market stores, it is necessary for the companies to differentiate their products from other competitors. Now-a-days, brand designing has become the most useful tool that the companies use for differentiating their products from other products of same category. According to Schmitt (2009), better perceptions about a brand results in more sales and good brand designing elevates the company’s total value which includes its products, people, positioning, advertising and culture. The main purpose of this research study is to investigate how brand designing influence purchasing decisions of the consumers. There are successful global brands like Apple Inc., Samsung, Microsoft, Coca-Cola, PepsiCo etc. The research paper emphasizes how renowned brands like these have managed to maintain their leading position in the global market and earn huge revenues despite of stiff competition through high branding strategy.

Merchandising as an activity starts with market research and ends with sale of merchandise. The chain of intermediate activities between these forms the functions of merchandising. Some of these activities are store space – buy – price – display – sale, while others are source – sample – cost – production – quality – packing – delivery. We can thus attribute these activities to two segments of the chain. The Retail segment and the Vendor segment.