L'Oreal Company Operation Management System

In the SWOT analysis, the strengths, weaknesses, opportunities, and threats will be discussed. These would include employees, competition, global marketing, and the repercussions that

L’Oreal’s slogan “Because we are worth it” is the platform upon which the company’s entire marketing strategy is built. The purpose of the message is to create a sense on self worth and confidence among women. L’Oreal’s marketing content is based upon three pillars: education, empowerment and aspiration. In line with these three topics, how-to and do-it-yourself videos have been created informing consumers of various beauty tips. Videos focused on empowerment send the message of the brand’s strength and confidence rather than just focusing on cosmetics and beauty, leaving customers with positive outlook. Finally, aspirational videos are reflections of the company’s sponsorships with various award and fashion events, which infuse the brand with

A political challenge for L 'Oréal is the requirement to conform to different government leadership styles in the various countries they operate within. They faced a decline in dermatology from its Galderma brand due to new legislations governing drugs (Euromonitor, 2005). The EU law affects L’Oréal, as they are restricted with their use of certain chemicals such as Phthalates, which are carcinogenic (The Rules Governing Cosmetic Products in the European Union). L’Oréal is obligated to produce safe products that don’t contain any harmful substances (Sadik, 2013).

L’Oreal has become the global brand of cosmetics intimately from the strong advertising. The company employed celebrities from different countries and cultures in promoting its

Considering these environmental trends and cultural differences into account, positioning Yue Sai as a provider of “delicate luxury cosmetics for mature Chinese women” under the LCD of L’Oreal, is the ideal choice. It will help L’Oreal establish a sustainable and profitable presence in a Chinese market segment inaccessible by its other sub-brands.

Many great fashion designers have entered the market of fragrance (Chanel, Lanvin, Givenchy, Yves Saint‐Laurent, Balenciaga …). After that, the speakers of the cosmetic market launched their own perfumes (Yves Saint Laurent, Estee Lauder) and finally, the family brands made their entry on the market (L’Oreal, Procter & Gamble, Unilever…). These

For over 105 years, L 'Oréal Group has been dedicated to the business of beauty. It is the global beauty leader in 130 countries. The worldwide beauty market is, to me, highly interesting to develop and analyze because of its specificity. The fact that success in this particular industry depends on different factors—such as the importance of image and communication—makes it more complex for a company to set up and implement clear guidelines. In addition, the size of an organization that operates globally, present in all distribution channels in markets that have sometimes opposite characteristics, is another incentive for analyzing the objectives, the strategy and the tactics of a company such as L’Oréal. With 28 international brands, the Group achieved in 2013 an annual turnover of € 23 billion and has 77,500 employees worldwide. L 'Oréal relies on excellence in research and innovation and on 4000 researchers to meet all beauty aspirations in the world and the Group 's objective to conquer a billion of new consumers in the coming years. Also, through its program "Sharing beauty with all" L 'Oréal is making impressive commitments on sustainable development throughout its value chain for 2020 (“STRATEGIC TRANSACTION”, n.d., para. 16).

The skin is the largest organ of the integumentary system covering a total area of about 20 square feet with multifunctional purpose of protecting the body from heat, microbes, regulating body temperature and as well as acting as a sensory organ.1A healthy and glowing skin is what one desires for. But skin being extensively exposed to the environment, it undergoes physiological changes leading to dermatological diseases like psoriasis, atopic dermatitis, fungal infections to severe conditions like squamous cell carcinomas. Apart from environmental factors, hormonal imbalance also plays a major role in various skin disease like acne, cellulite. In order to prevent and cure various skin diseases, topical products are widely dominating

Even the media speaks of adopting level: 2 BIM, but nobody asks why it is already level: 2? The fact is, BIM has always been there in hand drawings and CAD 2D/3D managed environment. BIM is an already existing system, it has just been given a name now, and some necessary tweaking. Actually, this tweaking is what we thought is there, what we thought we were aware of, but we actually ignored. This “tweaking” is what makes BIM revolutionary.

There is a famous saying that ‘cosmetics are not selling product but beauty.’ Therefore, it is important to keep planning and developing product to meet the needs of customers who pursue beauty. In line

The huge success of L'Oreal Plenitude in French as the premium skin product with "class to mass" strategy was the primary reason for L'Oreal to expand the product to US market. The company started to enter the US market skin care in 1989 through mass channel by introducing the entire product line (14 SKU's) that had been developed in France, instead of launching the product one by one. Before Plenitude entered the US market, L'Oreal had had good reputation for its cosmetic and hair product, so the name was critical to sell the products. The company used the same formula "star" system in advertising as in France by putting bulk of dollars on the newest, most technologically advanced product. Even though Plenitude had a

To create a winning marketing strategy for a new product like Shea Butter Beauty, I will use the SWOT Analysis as the current market situation. SWOT is an analysis of the strengths, weaknesses, opportunities, and threats of the product (Finch, 2012). The SWOT analysis will help me identify the key factors that will affect my marketing strategy positively or negatively, which allows me to see how far the brand can grow.

Young girls are more concerned about acnes and blackheads while mature women are looking for anti-aging and anti-wrinkle products. Genders do affect the choice of skin care products. In the past, skin care products only belong to the girls’ world. Nevertheless, in recent years, men are increasingly becoming more and more concerned about skin care. With a view to this latest trend, various brands have started developing men’s line. Income level directly affects the purchasing power of customers. Skin care products take up a wide range of price levels from far less than a hundred dollars to more than a thousand. Young girls who do not have any income cannot afford the expensive skin care products while mature women with higher purchasing power focus more on quality and effectiveness. Occupations also determine the need for skin care products. Models and artists generally have a higher consciousness on skin care than people with less exposure to the public.

According to some analysts, the future growth in the cosmetics industry will come mainly from the upper-class products, especially of those companies that have an attractive well-recognized label. Classic luxury brands are losing its business to traditional department store brands like Estee Lauder and Lancôme. (Business Wire, 2001) The sales of these prestige products have increased by 27% from 1997 to 2000. The United States accounts for 25% of the

The pharmaceutical activities of L’Oreal are also handled by Sanofi-Aventis. These divisions and subdivisions ensure the quality that the L’Oreal Group offers to its customers. To further add to the enumerated strengths of the company, L’Oreal’s advertising strategy also plays a major part to its growth. Through adapting to the culture of their target market as the main tool of their advertisement, the Company brought L’Oreal products within reach of other women from different parts of the world.