L'Oreal Hr Case Study

L’Oreal’s slogan “Because we are worth it” is the platform upon which the company’s entire marketing strategy is built. The purpose of the message is to create a sense on self worth and confidence among women. L’Oreal’s marketing content is based upon three pillars: education, empowerment and aspiration. In line with these three topics, how-to and do-it-yourself videos have been created informing consumers of various beauty tips. Videos focused on empowerment send the message of the brand’s strength and confidence rather than just focusing on cosmetics and beauty, leaving customers with positive outlook. Finally, aspirational videos are reflections of the company’s sponsorships with various award and fashion events, which infuse the brand with

Catherine, W., Tat Pui, L. and Henrik, U. (2011) The Roles of Branding for a Brand Entering

L’Oreal has the prior strength for having strong brand image and brand awareness in both locally and internationally. In cosmetics market, L’Oreal is famous for its huge 32 global brand diversities and brand management in 150 different countries and cultures. The L’Oreal philosophy has been proved by the Maybelline success in embracing two different cultures which are French and American. As L’Oreal has a powerful brand presence in the industry, L’Oreal is said to attain brands consistency since the company has a strong and long term brand positioning particularly within the minds of middle age women and teenage girls. The effort made to promotes and maintain its brand is by focuses over all to improve and develop the different brands it targeted in different regions. To exclusive their product’s brand, L’Oreal takes the initiative by creating good relationship with customer by providing beauty advertiser at department store.

Considering these environmental trends and cultural differences into account, positioning Yue Sai as a provider of “delicate luxury cosmetics for mature Chinese women” under the LCD of L’Oreal, is the ideal choice. It will help L’Oreal establish a sustainable and profitable presence in a Chinese market segment inaccessible by its other sub-brands.

The All-Star Footwear executive team worked well together to create a high-performing corporation, which excelled in competing in the athletic shoe global market. Due to the strong execution of each member, we secured first place in the BSG simulation and learned about competitive analysis in the process.

When the manufacturer of L’Oreal shampoo introduced shampoos designed specifically to appeal to preteens, the product was:

For over 105 years, L 'Oréal Group has been dedicated to the business of beauty. It is the global beauty leader in 130 countries. The worldwide beauty market is, to me, highly interesting to develop and analyze because of its specificity. The fact that success in this particular industry depends on different factors—such as the importance of image and communication—makes it more complex for a company to set up and implement clear guidelines. In addition, the size of an organization that operates globally, present in all distribution channels in markets that have sometimes opposite characteristics, is another incentive for analyzing the objectives, the strategy and the tactics of a company such as L’Oréal. With 28 international brands, the Group achieved in 2013 an annual turnover of € 23 billion and has 77,500 employees worldwide. L 'Oréal relies on excellence in research and innovation and on 4000 researchers to meet all beauty aspirations in the world and the Group 's objective to conquer a billion of new consumers in the coming years. Also, through its program "Sharing beauty with all" L 'Oréal is making impressive commitments on sustainable development throughout its value chain for 2020 (“STRATEGIC TRANSACTION”, n.d., para. 16).

The following will bring a glimpse into my personal branding journey. It is more information than the average student, but what is age today in respects to a college student? This will include an indirect and direct view in how the brands were introduced, in my lifetime and how it carried into a new generation.

1. Describe the main challenges faced by brand managers Marcilie Smith Boyle and Allison Warren. Of what relevant trends should they be aware?

I am interested in the part-time sales associate position at your organization. I have more than seven years of customer service in the food industry and am looking to expend my skills into retail.

Personnel files belong to Austin Commercial and are strictly restricted. Employees can view their files by contacting their supervisor or management.

Of course, the feminine care product brand is not without challenges. In an industry where there is clear competition, creating a sustainable marketing plan is essential. The Always brand brought about change in the mindset of many people, as well as profits for the company, all because of awareness and redefining what it meant to be a girl. “Marketing feminine hygiene products, particularly to girls who are hitting puberty at younger ages, can be a challenge” (Patel, 2014). The Always brand acknowledged this challenge and responded perfectly with their purpose-driven

With a slogan of “Just Do It,” Nike is known all over the world for its products ranging from apparel to shoes. Receiving recognition and sponsorship from various celebrities and athletes including Michael Jordan, Nike’s brand is generally associated in a positive light. However, the brand itself, variety of products, and numerous sponsors exist as only a few aspects of this continuously expanding brand. Another aspect to consider when addressing the overall existence of a product as well as the constant introduction of new products is the production process itself: how the product came to be, who is involved in creating the product, and where the product is produced.

The pharmaceutical activities of L’Oreal are also handled by Sanofi-Aventis. These divisions and subdivisions ensure the quality that the L’Oreal Group offers to its customers. To further add to the enumerated strengths of the company, L’Oreal’s advertising strategy also plays a major part to its growth. Through adapting to the culture of their target market as the main tool of their advertisement, the Company brought L’Oreal products within reach of other women from different parts of the world.

Students can develop a brand strategy and help organize existing and future portfolio of products by creating a systematic brand architecture. Country of Origin and Brand of Origin are two new emerging research areas. Students can research these areas and suggest ways Al Ain Dairy can use this to their advantage in entering into the GCC region and expanding beyond.