La Casa De Las Boats

1753 Words Mar 25th, 2015 8 Pages
Zhe Cui
Prof. Nicholas
MKTG-342 Case Analysis
Feb 27, 2015

La Casa de Las Botas

1. Summary
La Casa de Las Botas is a small company which has luxurious retail space in downtown Buenos Aires and a little workshop located about 10km to the west. El Señor Jorge Da Silva Villagrán, the company founder and owner, used to work as an apprentice for Pierri Company for fifteen years. When Mr. Pierri was retiring along with some of his employees, Jorge decided to buy the business from him in 1989, since he has learned all the techniques and secrets for manufacturing first-class leather boots. Jorge renamed the company La Casa de Las Botas. Currently he supervises ten highly trained craftsmen to product the luxury boots. Their products are sold in
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In addition, the Argentine economy will collapse every eight or nine years, Jorge was going to retire and none of his sons would like to take over his business. Jorge did not want to undergo major changes but just maintain the current situation due to the all these elements. However, many factors shows that Jorge has opportunities to expand his business globally. What he should do becomes a problem that he has to figure out.

2. Problem
Should La Casa de Las Botas embrace expansion or maintain the status? Which segment Jorge should focus on if he plans to expand the markets?

3. Alternatives
1. Maintaining the current status without the expansion to avoid any pitfalls
2. Further developing the Fashion segment to increase potential growth
3. Focusing on the Equestrian segment to stick to its core business

4. Alternatives Analysis
1. Maintaining the current status without the expansion to avoid any pitfalls
Jorge applied product quality and customer satisfaction as his business philosophy to run his company. He believed that larger quantities would damage to the La Casa de Las Botas high quality and customer service. Although there was still opportunity to improve the production capacity by about 20 percent with current resources, Jorge was not interested in expansion. Once Jorge determined to expand his business, he had to
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