Essay about La Fitness Marketing Plan Phase III

their markets and are offering value to gym-goers in a bid to retain membership numbers throughout the

Since corporations tend to plan in a larger way, rather than small, LA Fitness would like this group of stakeholders to believe the company is one of the best internationally to plan, organize and coordinate special fitness events and programs because of its high customer focus and numerous contacts for them and their employees.

Nationally, Orangetheory Fitness is the fastest growing fitness franchise, at least partially due to the innovative ideas it brings to fitness. In detail, Orangetheory Fitness locations in Ann Arbor and nationally are effective in communicating the brand to community members using social media among other tactics. The reason that this brand strategy works is because of the niche industry that Orangetheory Fitness is in: a specialized fitness development program that is beyond just a gym. While there are other fitness centers out there that follow a similar strategy, none of them have established a sense of community, that’s Orangetheory’s competitive advantage.

The health club industry has continued to see an increase in the amount of health clubs/fitness centers. Since 1992, the United States has seen the number of health clubs increased by almost 40 percent, from 12,635 to 17,531 facilities. It has also seen an increase in membership by almost 60 percent, from 20.8 million to 32.8 million. What this all means for Fun 4 Life Fitness Center, LLC is that the market is ever growing which translates to more competition. Most fitness centers offer a variety of services to address the needs and convenience of the customers. Some of these services includes personal trainers, facilities with state-of-the-art equipment, and programs that cater to mostly every demographic.

The company was first established in 1984 and has since developed from a humble individual club into several fitness centers and health clubs, developing a uniformly recognized and reputable brand. Amenities include juice bars, locker rooms, group exercise rooms, courts, pools and exercise equipment rooms. The LA Fitness Company is open 24/7, making it convenient for anyone and everyone.

Planet Fitness has taken the workout world by storm, reaching an amazing store count of 1,124 in only 23 years of business. This outstanding success didn’t occur through luck, but through fantastic marketing strategies that have had a considerable impact on other gym’s ideology on how to attract customers. In this paper, Planet Fitness’s creative marketing plan will be described in full, from what their product offers to how they successfully attack an extremely competitive market.

Marketing strategy successfully program offers participants the unique value that attempts to communicate. This strategy of joining the program, participants and their parents to experience the benefits "costs" redirects attention from the issue. Marketing strategy to identify the needs of the market and the most effective and positive way possible to communicate with the audience will continue.

We care about our athletes and we want the best future, for everybody that attends our gym. These are the reason why you should go to your gym; we provided bus service, our gym has a pool, and wall all athletes need a turf field.

The Company operates four separate fitness brands: “Equinox Fitness” (luxury brand, and the focus of this paper), “PURE Yoga,” “Blink Fitness” (economical brand),

To be successful in business, "a consumer does not buy a whole of physical components of the product but it is usefulness, function, satisfaction of consumer's needs, solving the problem, etc" (Dubrouski, , p.1). "That is why the product is a whole of tangible and intangible components which means satisfaction of consumer's needs and desires, solving the problem"(Dubrouski, p.1). Companies and managers must learn to utilize marketing research, as well as, strategy skills to fulfill customers' satisfaction. Management has to focus on exclusive marketing challenges presented by the new era of the 21st century. Management has to be able to utilize inventive, dominant, and cost effective marketing techniques that will support the future success of the organization. Companies must meet,"the increasing importance of services as part of a product (offer, offering package) which cannot be neglected" (Dubrouski, p.1). Exploring the purpose of market research, as well as, evaluating the importance of such research, facilitates managers in realizing the importance of marketing to an organization's success and to be globally competitive.

For an organization to beat the competition, they need to understand what the consumer wants. Marketing concepts are based upon consideration on what the organization’s customers need and nourishing these needs better than the

of the understanding of marketing in regard to understanding the needs of their customers which may be seen

The fitness industry is a rapidly evolving industry today. Being fit itself has evolved from a luxury to being a basic necessity. As a result a lot of fitness centres have mushroomed up across cities. Being individual or small-medium operations, these centres lack a regularized operations model, with payments being made in instalments, attendance of client being random, with the fitness regimes following a similar modus operandi. As a result the stakeholders of fitness centres the owners/managers and the customers themselves are at a loss, with the owners/managers

There are also some threats for Les Mills, as more gym arise the more competitors they have, the new cheaper gym may lead to the clients moving to the other gyms, so it is very important for Les Mills to provide some special deal for the younger age group and students, or create a different membership card for higher-class can enjoy and use more equipment like the SPA or the private room.

In this ethnography paper, I chose to study both large, commercial gyms and small, privately owned gyms locally that I have attended or visited in recent weeks. In this paper I will refer to the gyms as “Big gym” and “Small gym”, I will also refer to the gym members by randomly selected names that I’ve generated. This is to protect the identities of the of the businesses and gym members should the reader by chance, know or be familiar with either the gyms or its members. The Big gym located 7 miles away from my place of residence, and the Small gym, which is located 20 miles away from me, are the locations from which I conducted my data collections and analysis. The focus group of my research consist of each gym’s members. In this discussion, I hope to answer, why these individuals prefer the Big or Small gym over the other to meet their fitness goals, and what plays a role in their decision making. We will discuss the different kinds of norms that are played out in both gyms, how they differ, and whether or not they play a role in a decision between gyms.