Essay on La Fitness Marketing Plan Phase Iii

1903 Words Jul 22nd, 2007 8 Pages
"LA Fitness grew out of three clubs, each owned by one of the founders. In 1990 Fred Turock, Jeremy Taylor and David Turner decided to get together to jointly manage these clubs, with the aim of building up a network of gyms with first class facilities. In 1996 they created the LA Fitness brand and the following year they joined the top ten health and fitness club operators, catering to a wide variety of people of all shapes and sizes and with a huge range of goals. In 1999 the growth and success of the LA Fitness group led to a listing on the London Stock Exchange. In 2005 the team decided they needed more control - they wanted to make sure LA Fitness could continue to provide affordable membership and a fun environment for its growing …show more content…
The new service will provide a way for new clients to feel comfortable that every family member will succeed in a healthier lifestyle.. They would use the company's services to organize a better way to workout with the family. The company would like to perceive themselves as being the only company who can offer the Kidz Kraze service.
Tourists
This group includes everyone from around the world. These are individuals that are looking for a place to exercise in a comfortable and fun atmosphere. They like to come to LA Fitness for its culture diversity, fitness flair, and outstanding programs. LA Fitness would like to attract these individuals and be perceived as the only fitness organization that can truly make them enjoy their fitness time that allows their family to become physically fit together.
Corporations
Since corporations tend to plan in a larger way, rather than small, LA Fitness would like this group of stakeholders to believe the company is one of the best internationally to plan, organize and coordinate special fitness events and programs because of its high customer focus and numerous contacts for them and their employees.

Media The media deals directly with the organization through advertisements and commercials and has a strong influence on public opinion. This is why LA Fitness would like to ensure the various groups that are in the media and reached through

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