Essay on La Fitness Marketing Plan Phase Iii

The brand discussed in this report is Lululemon Athletica Inc. The brand is an athletic apparel retailer, whose main objective is building a community with a healthy lifestyle. Lululemon’s target market is middle/upper class 30-year-old woman. The brand is positioned as a premium high fashion brand for the athletic community. Some of Lululemon’s main competitors include Nike, Under Armour and Gap.

The rise of the U.S. health club industry can be traced back to the 1980s and 1990s when the majority of health clubs emerged. By 2004, this $14 billion industry claimed 41 million members. Although the health club industry operated in a perfectly competitive market, several prominent key players gained large market share, including Bally Total Fitness and 24 hour Fitness. This perfect competition encouraged entry of smaller emerging firms into the industry. In 2004, the health club industry consisted of 26,000 clubs in the U.S. Of this growing market,

The consumers and buyers that make up LA Fitness's demographics are the suppliers, current clients, potential clients, tourists, corporations, and the media.

PromotionWhen planning a promotion you have to also have planned a budget for your promotions. Publicity and public relations are also part of the promotions part of a good marketing mix. Anytime Fitness is not only the largest fitness club but also the fastest growing, fitness club franchise in the world. They nearly doubled in size from 308 to 604 clubs in 2007. They plan to open their 1000th club in 2008 (Anytime Fitness, 2008). One of their promotions that I took advantage of was a pricing promotion. This was a grand opening pricing promotion. When my

The health club industry has continued to see an increase in the amount of health clubs/fitness centers. Since 1992, the United States has seen the number of health clubs increased by almost 40 percent, from 12,635 to 17,531 facilities. It has also seen an increase in membership by almost 60 percent, from 20.8 million to 32.8 million. What this all means for Fun 4 Life Fitness Center, LLC is that the market is ever growing which translates to more competition. Most fitness centers offer a variety of services to address the needs and convenience of the customers. Some of these services includes personal trainers, facilities with state-of-the-art equipment, and programs that cater to mostly every demographic.

It is owned by Private Bodies, owner of a long chain of health clubs and fitness centers whose goal is to offer its help to as many people as possible, guiding them through achieving a healthier lifestyle. They offer the widest range of amenities any fitness center has to offer as well as one of the most affordable prices in a friendly and inviting atmosphere. Their services include offering the most modern equipment for fitness use, kids clubs, sports leagues and personal training.

Anytime Fitness can increase their market share for the new division by focusing on gaining new customers through advertising online, email, physical promotions (billboards or commercials).

Our company, Eli-Gar LTD. are the parent company of Gold’s Gym of South Texas and have been in the fitness industry since 2005. We have focused our growth in North Laredo and the Rio Grande Valley, however, in recent years our group have come to the realization that Laredo is a very different city from what it was 11 years ago. In the past, many businesses may not have deemed it financially responsible to invest their money in an underdeveloped area such as South Laredo, but times have changed and we feel that South Laredo deserve all the amenities and services that may currently only be offered in North Laredo.

The North Texas Associates Fitness Center is the answer to the growing health awareness trends. The center will provide a facility committed to reaching the individual health and fitness goals of its community members. We will provide our members, upon joining the program, with options to attend private meetings with a health specialist, this will allow them to personalize their wellness needs and track their fitness progress.

The vision of Body Fitness, like any other business, is essential to the implementation, success, and growth of the brand and company. According to Pearce and Robinson (2009), a company mission statement is a “broadly framed yet enduring statement of a firm’s intent” (Chapter 1-2). Furthermore, it embodies the philosophies of a company’s strategic decision makers; it involves the firm’s self-concept, as well as the icon the firm seeks to project. Lastly, the key focus of a vision is to designate a company’s chief product and or service areas and the primary customer needs the business will attempt to satisfy (Pearce & Robinson, Chapter 1-2, 2009).

Planet Fitness has taken the workout world by storm, reaching an amazing store count of 1,124 in only 23 years of business. This outstanding success didn’t occur through luck, but through fantastic marketing strategies that have had a considerable impact on other gym’s ideology on how to attract customers. In this paper, Planet Fitness’s creative marketing plan will be described in full, from what their product offers to how they successfully attack an extremely competitive market.

The Rock Fitness Center has decided to introduce new programs to appeal to a wider audience, particularly the Baby Boomers. Our goal is for everyone to be active. Therefore, we have chosen to offer these new programs, aerobics and strength training, as an incentive for people to want to begin or continue to exercise. Many people are becoming less active with modern day technology, but we hope to counteract that trend with our new programs. Particularly, we chose to implement these programs for the Baby Boomers. It is important to have programs for this age group “because people ages 55 and older are the fastest-growing health club membership group- having increased 411 percent since 1990” (Milbrand 2009). Furthermore, it is important to introduce new programs to appeal to the baby boomer audience to benefit the gym and the clients.

Everywhere you look on social media there are fitness models, celebrity trainers, athletic apparel companies, healthy cooking sites, and fitness entrepreneurs. Americans are finally becoming aware of the obesity problem and taking steps to change it. Indiana was ranked as “the 15th highest adult obesity rate in the nation, per The State of Obesity: Better Policies for a Healthier America released September 2016 (The State of Obesity in Indiana, 2016).” This is the opportune time to own a business in the fitness industry. Not only are you promoting a healthy lifestyle, you’re also creating new opportunities in a much needed and growing

The Head office of Bounce Fitness located in Cairns, Queensland was established in 2001 by Margaret. Two years later membership increases demanded the small leased centre be expanded and a new facility was built on land purchased by organization. In 2004 a second centre was established in leased premises in Brisbane (Queensland) and then Sydney (New South Wales) and Melbourne (Victoria) in the subsequent two years. A new intention is to establish a new centre in Perth (Western Australia). Bounce Fitness centre will lead a marketing plan focus on adults 50 to 70 year with a health concerns and sufficient disposable income to take out memberships. Emphasis will be placed on female clients. This campaign is for its 4 modern and well equipped fitness centers. Bounce Fitness Centre will begin by targeting the more established suburbs where there are many original residents who are generally older, without children at home and are retiring. A wellness program will be implemented for helping this group to address health concerns and change their lifestyles, recover from illness, reduce depression, increase independence, reduce high risk of disease, etc.

I moved through the process of selecting the right gym to join quite quickly as I was very motivated to get started. I took into consideration that this purchase posed physical and social problems and considered those when making my decision.