La Miel Bazara Case Study

The marketing mix is the general phrase used to describe the different kinds of choices organisations have to make in the whole process of bringing a product or service to the market...

While there are many marketing strategies currently present in the market, Marketing Mix has gained the maximum popularity and most used strategy by many companies which are product and service based. One of the inherent advantages of Marketing Mix is that; it takes less time to implement and maximises return of investments and profits for the same. In this case,it is a win-win situation for the company.

The Marketing Mix provides an excellent framework for developing marketing plan. They are generally accepted as being made up of four parts which are:

Marketing mix is used at the MARC facility to develop and implement a plan to achieve organization goals. The four variables product, price, place, and promotion are within the organization’s control and therefore, the mix of those four elements are key in marketing decisions. Marketing mix is the combination of all the experiences, tools, innovations, and creativity that the MARC uses to make consumers their clients. All four P’s are needed in a marketing mix they should all be tied together. Revenue, while promotion, place, and product generate cost. Producing, designing, distributing, and promoting products come with expenses.

Mizuno has to attract a broader target market in investing in marketing in Europe and Asia/Oceania, and clearly define its positioning to potential consumers. Moreover, having a larger product portfolio will enable Mizuno to position itself in a more young and fashionable

Figure 2.4 Managing Marketing Strategies and the marketing mix. Page 49 (Reference Armstrong, G., Adam, S., Denize, S., Kotler,P., 2015. Principles of Marketing 6e.6th ed. Melbourne: Pearson Australia Group Pty Ltd

Marketing mix/ Strategy The marketing mix is an analytical tool for determining product offer and the relevant service marketing to achieve an intended level of sales. It contains seven elements that can be effectively combined to achieve specific sales levels by addressing the needs of the target market (Kotler & Keller, 2012). 7.1. Product Kindle Fire is a handheld device that has simplified computing work without the difficulty of handling a whole computer.

In this section, I will give a detailed explanation of the marketing mix and why it is used in businesses. I will be giving a detailed analysis’ of the Product, Pricing, Place and Promotions. This section is based on about how I found my target market and then fulfilling their wants and needs.

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.

The logo of La Miel Filipina is inspired to portray the meaning of its name, as it is explained that Philippine local wild honey should be promoted. The symbol hexagon that forms the country Philippines pertains to the shape of beehives in the Philippines. The logo also means that La Miel Filipina plans to get honey resources in Luzon, Visayas and Mindanao. The color is chosen for the logo because shades of brown and golden brown can be associated with Filipino, earth, comfort and natural. The circle in the logo means the unity of Philippines that the brand image wants to represent.

The fact that the honey industry is struggling to expand because of the recent decrease in bee populations is a problem we should all face. This decline will go and turn to a decrease in supply and an increase in prices for the end consumer. This increase in price will affect those who purchase honey both as luxury and necessity. La Miel Filipina aims to provide raw honey as opposed to processes honey. Our products are appealing to the middle and higher class, educated individuals who most likely purchase honey on a regular basis for health benefits or for typical consumption, this will be done by our main channel which is distributing to end consumers because of the limited supply but high demand. Our business mainly distributes to Manila City and will appeal to similar people in the individual market areas.

Besides, researching from the book ‘Principles and Practice of Marketing’, it focuses on marketing mix decisions, analysis and competition marketing strategy. This information is the major factors that might influence how a firm makes benefit from their competitors whereas establish authority and reputation (Jobber, 2007).

There are 4 different sections of the marketing mix. They are Place, People, Product and Price.

The 'marketing mix' is a set of controllable, tactical marketing tools that work together to achieve company's objectives. The marketing mix analysis is also called 4P analysis. This analysis contains a set of controllable strategic tools of marketing which work in simultaneously to attain the objectives of an organization. In this paper we will analysis two organizations with respect to their marketing mix. The companies that I have chosen for this task are Pepsi Co and Coca Cola.

Marketing mix refers to the enterprise for their target market needs, control various marketing factors (product, price, place and promotion) to optimize the combination and comprehensive utilization, in order to accomplish better economic and social benefits (Chai, 2009, p.4). Place and product will be attached more importance in this section.