La Napoli Case Study

Sociocultural factors influence and restrict consumption ideas, needs, desires and purchase behavior. People from different countries and different regions have different life patterns and different sociocultures. These differences directly influence the products that industries want to produce because people may even have different attitudes and value toward the same product due to different sociocultural factors. With the rapid development of modern society and the continuous improvement of living standards, the degree of attention paid to health has increased. “Franchise businesses continue to pay close attention to their customers' need for convenience, new flavors and, yes,

A Multicountry approach is one in which as organization’s strategies vary according to the countries in which it does business (Coulter, 2013, p.202). This approach is centered on creating an advantage through differentiation. The products, marketing, and distribution are tailored and adopted to local culture and customs. Such local responsiveness is important when significant country to country differences exist (Coulter, 2013, p.203). An example of this would be McDonald’s Corporation. To appeal to the local customers’ palates in Singapore, they added rice burgers – fried beef slices served between two pressed rice cakes, to its menu.

Introduction Cultural factors define the practices, methods and strategies that a company adopts when entering a particular economy. Other factors such as economic factors, demographic factors, political factors and environmental factors also play a huge role in choosing which strategy has to be adopted in a country but the major factor that forms the basis of such a strategy, be it an entering strategy or a promotional strategy, are the cultural factors of that particular country which ultimately make the strategy a working guideline to be followed. McDonalds business enterprise is the predominant brand in the global fast food industry. Out of all the active fast food brands around the world, McDonalds is amongst the mostacknowledged by the

From Mc World and cow boy capitalism to cultural ecumene and glocalisation, theorists are continually inventing polychromatic phrases to explain their differing points of view on cultural shifts caused by globalisation. “Globalization has been associated with a range of cultural consequences. These can be analysed in terms of three major theses, namely, homogenization, polarization, and hybridization,” (Holton 2000). This essay seeks to lend credence to the hybridization thesis, by observing a coffee house located in the developing country of Trinidad and Tobago (T&T). Focusing on the aesthetics of the café and the purchase behaviour of its customers, this essay intends to evaluate the attempt of this organisation to create a coffee

Many times the first thing that a person learns about a country is about the nation cuisine. From the connection of hamburgers and the United States, to the bond of pasta to Italy, each country seems to have particular food and cooking that they have become synonymous with. Often though it is overlooked how these nationalised dishes came to be in the first place. Examples can be seen when differentiating between the modern countries of The Republic of India, The United Mexican States, and the French Republic. For these states the foundation of a national cuisine has come from many different influences, from their role in colonization, their relationship between food and class, and to the integration of their regional foods within the nation’s

Families have food and drink recipes created and passed down from generation to generation. Some families are known for their specialty dishes. Countries are no different as they have special items that they grow and export. There are menu items that represent the self-image and identity of the country. Cultural traditions will determine the what, and why of a particular cuisine. These foods are served in restaurants as well as homes with pride. There will usually be a well told story behind the selection. Agricultural conditions will sometimes play a significant role in the finished product. Some of the cuisine selected as specialties may be the same for another culture. The only difference could be the selection of seasonings which are

The food a culture eats can be thought of as a picture. This “picture” captures a moment in the ever-changing cultures. As more photos are taken, there are noticeable differences. The food in the picture which might once have looked like that of the first Thanksgiving dinner, then ends as a picture of a greasy Big Mac. As the world continues to modernize, one member, for instance, in California can be further involved in other countries due to the aid of social media, travel inventions, and the mass distribution of cultures living together. Adam Platt, in Eating Myself Silly, formulates, “Hong Kong…[is] filled with French restaurants, exotic Indian curry houses, and floating Cantonese seafood palaces….” With cultures beginning to merge and

Brinkerhoff, Weitz, and Ortega (2014) define globalization of culture as “the process through which cultural elements (including musical styles, fashion trends, and cultural values) spread around the globe (p. 49). Furthermore, the cultural impact globalization has imparted on American society is clearly evident in the enormous number of choices available, which includes choices concerning food, fashion, and the arts of film, dance, and music (The Impact of Globalization on the Consumer, 2014). For instance, when I dine out and have the choice of a type of cuisine to eat, just in the small city I live, there are at least three of each type of Asian (Thai, Mongolian, Japanese, and Chinese), Mexican, and Italian restaurants.

This last point will seek to highlight the ways in which food can be an “expression of identity” (Almerico G. , 2014) through the restaurant one selects. Due to globalization, locally, nationally and globally there are millions of restaurants to choose from. However, what this argument will outline is the idea that an individual’s identity can be created because of the restaurant they choose. There are various elements to an individual’s decision when choosing a restaurant, for example, the food, price, location. These various factors all speak to the individual’s identity. For example, an individual may choose a highly priced restaurant, this will speak to their identity through the assumption they are wealthy and eat gourmet food. Another individual may choose to go to a restaurant such as “Freshii”, this speaks to their identity by assuming they are health conscious individual, they could possibly be vegetarian or vegan. On the other hand, there may be an individual who chooses McDonalds, this speaks to their identity based on the assumption such as they are overweight, lazy, cheap. This can be said for the consumer however, “it was found most restaurants cater to specific types of customers and that the same diner may choose a venue based on current needs.” (Almerico G. , 2014) Restaurants are mainly responsible for creating an atmosphere that appeals to a consumers identity, this can be made

As many people know America is a melting pot country, which shows that there are many cultures. United States is a multicultural country, so it is very easily that ethnic food restaurants fit in their society. Many of the restaurants are changing their menus to accommodate American customers. Most of the ethnic restaurants are making changes in menus, so these changes make the customers interested in this kind of restaurants which they are attracted by the reputation. The restaurant’s owner make some tricks by listing the bestseller dishes at the beginning of the menu to make more money. A senior lecturer of sociology Liora Gvion and Naomi Trostler a senior lecturer emeritus in nutrition acknowledge that “while throughout the menu each restaurant

Globalization is a process whereby distinct and distant societies interact with each other and blend their cultures. Globalization has been driven by different forces such as trade, colonization, territorial wars and most recently advances in communication technology. The blending of people’s culture can be evidenced from the food that people eat. The interaction between people who have different cuisines is likely to lead to the exchange of cooking methods and ingredients and thus leading to hybrid meals that incorporate ingredients from other cultures. Some cultures have altogether taken up eating foods that they previously considered unfit for consumption.

My research began with Cuozzo’s evaluation, which remained relatively unbiased while representing Vento as a whole establishment. His critique began with a playful recounting of the unusual characters he passed on his walk through Manhattan’s newly gentrified meatpacking district to reach the restaurant. Afterwards, I read Z.’s review, which read as an obvious attempt to steer would be patrons away from the restaurant. Her angry dissertation began with a description of her unimpressed attitude created by her long wait for a table. Cuozzo added credibility to his opinions by mentioning both the owner and chef by name, and crediting the other successful establishments in their empire, while Z. bragged about the reliability of her criticisms by mentioning that she worked

Food is very much a part of pop culture, and the beliefs, practices, and trends in a culture affect its eating practices. Pop culture includes the ideas and objects generated by a society, including foods, and other systems, as well as the impact of these ideas and objects on society. For example, Mcdonald's is another of the thousands of fast food chains that populate our cities though they often use the term “popular culture” only to refer to media forms. Their popularity has also increased internationally. Although all humans need food to survive, people's food habits and how they obtain, prepare, and consume food, are the result of learned behaviors. Mcdonald’s, like other food chains, has made an effort to ‘localize’ its products so that they will be more successful in each different cultural context. These collective behaviors, as well as the values and attitudes they reflect, come to represent a group’s pop culture.

The Great Italian Food Company (GIFC) is a family owned business. For the restaurant business to survive, it must give attention in providing high quality products and service, perform corporate social responsibility and integrity. The GIFC managers have understood that for the restaurant business to succeed, in the long run, must focus on integrity in relationships with customers, employees and business partners. The GIFC is an authentic Italian restaurant, so opening up other ethnic restaurants should not be done as other stakeholders may portray this step as loss in faith in their own food and restaurant and new venture into other ethnic foods could prove disastrous as they have no idea about other ethnic foods. If they have to choose a

This report discusses the attractiveness of Pakistan as a potential new international market for Wendy’s. Wendy’s has a strong international presence in several countries such as New Zealand, Russia, Japan, Singapore, and the UAE (Wendy’s, 2014). However, despite a strong product line the company has concentrated its international expansion within the Americas. This report analyses the Pakistani cultural environment in the light of three cultural factors, i.e. power distance, individualism and tolerance for ambiguity used by Hofstede to analyse national cultures. The analysis would enable management to determine the extent to which the company’s marketing mix should be standardised or adapted to enter the Pakistan market.