Lacoste Research Paper

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Lacoste is one of the oldest clothing products. Lacoste is the story of a tennis legend whose inventions changed the entire sport and revolutionized the clothing industry forever. The legend of tennis is Rene Lacoste. Since 1926-1927 he started to make the resolution to the sport clothing industry. The tagline of Lacoste’s product is life is beautiful sports. First product that he made was a polo shirt with an alligator embroiders in left side of the shirt. The alligator becomes forever logo of Lacoste’s product because of his nickname when played tennis. Lacoste’s strength is similar like an alligator said one of newsperson at that time (1926-1927). Based on website Lacoste product environment has growing to worldwide.
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