Lady Gaga case study

The first problem is the royalty fees made with labels. An artist’s album can cost anything from $15,000 to $200,000 (Recording Connection) and the artist is often left in debt after which is slowly paid back through the sales of their own records which only leaves them a fraction of what the original product was sold for. Another major problem with most major record labels is that their sole reason to get artists is to further their own profit. Most major labels put business before art,

The Music Industry and the Big Six The music industry is made of companies which produce and sell music. The music industry as we know it was solidified in the mid-twentieth century, where records succeeded sheet music as the primary product in the music business. Record companies were established, but did not last very long until the late 1980s when the “Big Six”, a group of multinational corporations consisting of Sony, MCA, WEA, Polygram, EMI, and BMG controlled most of the market. Initially there were five corporations (CBS and RCA (both now belonging to Sony), WEA, EMI, and Polygram) that had emerged in 1978 to own 60 per cent of the market. (Wallis and Malm, 1984, p. 81)

Completely changing to her identity to Lady Gaga, she began performing in clubs with a DJ named Lady Starlight, who helped come up with her onstage look, and act. They performed a show called “The Ultimate Pop Burlesque Show” and were invited to come play at 2007's Lollapalooza festival, where their show received nothing but high reviews.

4) Gaga’s launch as an artist up to 2009 was a success. Her talent and unique personality opened doors for her. Since it was hard to get new artist music on radio, Gaga began touring in small venues so as to gain popularity. She gained a huge fan base as well through optimizing social media cites and Gaga’s team organized some interviews with about 50 popular music bloggers. As a result the interviews reached

Technology and Its Impact on the Music Industry Name College Technology and its Impact on the Music Industry Introduction The creation of musical works has always been culminated by several different processes and usually involves many people. The process takes a lot of time delaying the release of music. Advancement in technology has played a significant role in the music production by lowering the length of time it takes to produce recorded material. Artists usually sign a contract with a recording company that markets their music products. The internet and low-cost recording technologies have created a “do-it-yourself” music movement. New artists have gained worldwide recognition without landing a recording contract with a major record label.

In 2000 the digital music was the next big thing in how consumers listen to music. The technological shift in music changed how the relationship is between the artists, recording companies, promoters and music stores on how they operate today. In the late 90’s and early 2000’s Peer-to-peer (P2P) networks

Though the projections for the fall quarter look promising the resurge us of books and CD’s is unlikely. Recent reports have sales of books falling as much as 34% over last year and the increase of eBooks over 300%. (Wolman, 2011) It also has CD sales being cut in half over the past decade. The rise of people buying digital music and streaming music is significant.

The world market of record music in 1990s was dominated by only five big corporations: BMG Entertainment, EMI, Sony Music Entertainment, Warner Music Group and Universal Music Group. The majors could maintain their status thanks to patents and agreements, technological improvements and M&As. The majors had the complete control of patents and music rights from the artists. Even though the artists tried to directly contact to the customers, they could not afford the attempt. Thus, they relied on the professional signers and on the publishing company. The

INTRODUCTION After a rapid development over the past 10 years, the music market is currently undergoing significant changes. These changes are caused not only by marketing competition but also by the challenges from external marketing environment. The entertainment industry kept growing for years and as the business grew, the competition also increased.

International Survey Of Music Publishing Revenues. New York: NMPA.) The popular music industry in the late 1990s was dominated by a small number of integrated corporations with headquarters in Europe, the United States and Japan. This music market starts simply with an artist and moves along through many steps to the consumer. Everything has its start when a musician presents his music to a music manager, and if he/she finds the music promising, a contract is signed between the two, recordings are made and a marketing plan is drafted for the

Glamorously gaudy, this self-made post-modern diva, Lady Gaga was the first true millennial superstar. She seems to be stitched together from elements of Madonna, David Bowie, and Freddie Mercury. Mastering the constant connection of the internet era like no other, Gaga has generated countless mini-sensations through her style, her videos, and her music; cultivating a devoted audience she dubbed her "Little Monsters." However it’s hard to understand the end when you don’t know the beginning, so that’s where we’ll start.

Every day millions of telephone calls are made all over the world. In the 1980’s, a teenager would ask their parents for a telephone in their bedroom. Today, more of the American population has telephones than do not. It is a concept that we take for granted and probably always will. In prisons, you get one telephone call. Lady Gaga’s “Telephone” music video starring herself and Beyonc֢é Knowles takes an extreme take on prison life, sexuality, and the importance of that one telephone call. It debuted in 2010 as one of the most controversial music videos of all time and is compared to movies because of the way it was directed and it’s length [9:32 minutes].

 Globalization in the Music Industry Jonathan Ben Ami ACOM 388 The music industry has been around for over two centuries (PBS). Its volatility can be measured by its ability to shift and change according to its time period, the technologies that arise through the ages and the public’s shift in musical taste. The

Radiohead: Music at Your Own Price Introduction: Setting the trend for the future, the distribution and consumption of recorded music transformed dramatically with the launching of Apple’s iTunes in 2001. The proliferation of online music subscription services and other music sharing services exerted a great pressure on the conventional music distribution business model. Combined with this transformation, piracy of digital music had a profound impact on the whole industry. These worsening conditions in the market place for recorded music forced both established and upcoming new artists to experiment with new ways of selling their music.

A Claim for Streaming When speaking economically, the digital music sector of the international music industry is undoubtably the most important sector in the industry. Within the last decade, music has seen cardinal changes in the way both major and independent labels distribute their products. An industry that once relied on Payola 's and mass distribution of physical records and CD 's now relies heavily on the power of the internet. The first instance of mass distribution of music through the internet was by the service Ritmoteca.com in 1998 [1]. Ritmoteca had a library of over 300,000 songs, offering individual songs for 99 cents each and albums for $9.99. After signing distribution deals with many major music labels such as Warner