Lafarge-Agent

Customers want the business to produce quality products at reasonable price. You have different types of customers. There are different types of customers there are loyal ones, young ones, elderly, family or one-time customers.

Improve the customer service and make sure the customers give no complaints and make sure they are satisfied with all the services provided by the company and keep close contact with the customers and be very friendly with them and keep them happy. Give the regular customers’ high discount and encourage them to come more often. This is our main goal for us to achieve because we want to make sure the customers are satisfied with our services.

Answer 2. There should have successful partnership with long term commitment and it encourages in investing improvements in supply chain to mutual advantages. Thus, it will build and improve long term commitment with the form of collaborative framework partnership with the involvement of business to business relationship and it will meet the expectations in terms of goals and objectives.

Customers are individuals and groups that buy goods and services that an organization produces. Identifying an organization’s main customers and producing the goods and services they want is crucial to organizational and managerial success.

This is an important part of the long-term growth potential; weed out those customers who are more effort-intensive and seek to increase their value to the company or reduce their impact on the workforce; have them buy more or don’t sell to them. This area also focuses on customers who spend more with competitors, so efforts might sway their loyalty. It’s all about customer lifetime value.

Sales take place on facts more readily than on assumptions. Customer satisfaction is also a result of actually delivering value to the customer which he measures by factors like price, delivery and quality. Service is an important feature in any customer relationship and this too is dependant on these reasons that convey a perception of reliability.

stressful and a lot easier for employees whose personal life may keep them very busy.

* Developed strategies to move unprofitable customers to lower cost distribution channels, different products, or pricing structures that boost profitability, while still focusing on customer needs and preferences; developed strategies to expand relationships with all customers.

Question 1: How can an effective Customer Relationship Management program be used to identify, retain, satisfy and retain customers?

- Lafarge-Aget can also change its approach of dealing with its customers: most of deals are transactional and based essentially on the price. The company could also develop a partnership approach by training its salespeople to offer deals in longer periods with more services such as advices for choosing

It is imperative to satisfy customers and give them an amazing experience at the company. While it cost less to sell to existing customers and companies can increase profit by selling to the same customers; if customers are satisfied, there is more chance they will come back for more services or products. Satisfied customers are a free marketing for the company. However, it is the opposite if customers are dissatisfied. Dissatisfied customer will tell 8 to 10 people about his or her experience (O’Brien, A & Marakas, G. 2004). If by any reason, representatives see that the customer is not satisfy, they should act fast and fix the problem. Furthermore, there is more chance for sale representatives to sell to an existing customer that to a new customer. A good strategy for customer retention is to reward good customers. Companies can easily do

This is where businesses focuses on identifying characteristic found to be most valued by customer in reaching their level of satisfaction. These characteristic form the perspectives of customers and establish the basis of customer view of such business in fulfilling their needs or perspectives. They can be base on factors of price, quality, and on-time delivery and customers services. Businesses would depend on employees to deliver quality services and likewise forming an enduring relationship with customers to maintain customer loyalty and increase market share. The strategic objective would be to providing quality services, products and increase efficient. For this to be achieved they would identify key variables relating to the factors identify such as improvement in quality, new features and low prices along with follow after care services of periodic maintenance. They can further undertake strategy of giving regular customer credit agreement and generous term under which customers return or exchange merchandise to maintain customer loyalty. This would be as a means to align

Customer loyalty and satisfaction are the two most important variable factors having an impact on the continuation of any business relationship. However, there have been concerns about the effect of prior experience on further business development. Where tangible goods marketing is driven by the needs of the customer, service industry thrives on relationships between supplier and the buyer. Here, a need arises that a supplier or a service provider needs to develop a portfolio of relationship manager and addresses the needs of every customer in a distinguished manner.

You can seek to customer wants and needs as they always will change, this will make your strategy driven by customers which will give a competitive edge over others.

They believe their commercial success depends upon offering quality and value to their consumers and customers; providing products that are safe, wholesome, economically efficient and environmentally sound; and providing a fair return to their investors while adhering to the highest standards of integrity.