Lafarge Swot

2757 WordsAug 15, 201112 Pages
Lafarge Swot Lafarge S.A. COMPANY OVERVIEW Lafarge produces and sells building materials primarily cement, aggregates, ready mix, concrete, gypsum wallboard, and related products primarily under the “Lafarge” brand. The company primarily operates in Western Europe, North America, Asia and Latin America. It is headquartered in Paris, France and employs about 77,994 people. The company recorded revenues of $23,327 million during the financial year ended December 2010 (FY2010), an increase of 2% compared to 2009. Sales were negatively impacted by lower volumes, foreign exchange and the scope of operations as some of the businesses were divested. The…show more content…
The company also enjoys strong market share positions in several significant markets. In cement division in North America, Lafarge is the market leader in Canada, with around 35% of the market, and number three in the US, with a national market share of around 13%. Lafarge is a market share leader in 2008 in several Western European, African and Asian countries as well. A large player in fragmented and local markets, therefore, offers several significant competitive advantages. Also, the strong market share position enables Lafarge to participate effectively in high growth markets as well as in developed markets as and when the economies recover. Geographically well-positioned company Lafarge has presence in 78 countries across the globe with a well-established position in emerging markets. The company will be able to manage this risk by operating in geographically diverse markets, with a portfolio of operations both in developed markets such as Western Europe and North America and in emerging countries, thereby minimizing the exposure to risk in a given country. A key growth factor is the strong presence in the emerging markets, which account for 78% of company earnings. Emerging markets in a complete contrast with the developed countries are high growth markets. For instance, despite the current economic and financial crisis, global cement

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