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Per Schmuck, (1997) “Observation methods are useful to researchers in a variety of ways. They provide researchers with the means to check for nonverbal expression of feelings, determine who interacts with whom, grasp how participants communicate with each other and check for how much time spent on various activities.”" Nevertheless, the Apple and Samsung needed to re-brand their great iconic name with unleashing of store coupons of $200.00 as experiment new customers. The

| -The observer may be biased-There is no control over variables, so it makes it difficult to draw conclusions (Brain, C, 2000).-Requires high level of participation which can cost a lot and take up a lot of time-People might change their behaviour if they know that they are being observed-Researcher might miss something while they are watching and taking notes (University of Surrey, 2014).

Imagine going into a library looking for research on a specific group of people and finding out there was only a folder filled with some newspaper clippings. That was two students from Stockton University and Rutgers University experience a few years ago, when they researched the Hispanic population of Atlantic City. There was no body of research for these students to use. Luckily, they had

1.The researchers analyzed the data they collected as though it were at what level of measurement?

Clinical research participants are hesitant to enroll in clinical research trails for fear of being

Likewise, difficulty in making a significant research is naturally experienced by a researcher. As we all know, it is difficult to do great research, and it is really difficult to do the sort of research that truly matters. This is on the grounds that exploration characteristically requires moving into the obscure. It is like asking questions such as “Is the topic right? Are the techniques systematic? Does the test configuration truly answer the question?” Nevertheless, we will only be able to know all the answers in these questions after we are able to get the result because it determines the success of the

I think some of the limitations in conducting research at least for me the intricacies

Using this type of research method, I can understand what I would have used other type of research method Taylor et al (1995) ‘‘argued that participant observation offers the best opportunity to discover how people see the world in which they live. It also provides the kind of insight, fresh information and new directions for research which are less likely to come from other methods. ’’

The issues that needed to be overcome in research mainly revolve around the controversy of the research. One of the issues revealed in Bonk was the fact that the researches wanted to save their reputations. “Rather than risk being fired or ostracized by explaining

Generally this process can take up to a few days of observation to identify and tabulate the findings. Drawbacks of this method, can include the Hawthorne effect, extended periods of time and the need to be physically present at the location.

The most naturally challenge and quality data collection and exploration method is observation, Participant observation is in some ways both the most natural and the most challenging of qualitative data collection methods participant observation is used across the social sciences, as well as in various forms of commercial, public policy, and nonprofit research.. Such discovery is natural in that all of us have done this repeatedly throughout our lives, learning what it means to be members of our own families, our ethnic and national cultures, our work groups, and our personal circles and associations. The challenge of observation is taking notes, recording voices, sounds, and images; and asking questions that are designed to uncover the meaning behind the behaviors. Sociologists also conducted participant observation studies and discussed the use of the technique early on, including Beatrice Webb (1926) in the 1880s and the Chicago school of urban sociologists in the 1920s (Park, Burgess, & McKenzie, 1925).

Observational data is a form of data that allows for the systematic observation and recording of people's behavior,actions,and interactions. It allows you to situate what they do and what they say (or don't say) in a particular setting and a larger social and cultural context. Many times people can not convey things in a focus group or interview setting. Observational research gives participants a chance to be themselves, allowing researchers to catch things that escape their participants awareness. While conducting observational research the researchers will observe things like body language which can reveal information about power. Researchers will also look at social settings which can illustrate how people make use of space and how that

In the book Live and Let Live, one of the main research methods that was used, in my opinion, was participant observation. By definition, participant observation is a research method in which the researcher not only observes the participants, (in Evelyn Perry’s case, the participants were basically the whole community of Riverwest) but also engage in the same activities. As an example, Evelyn Perry attended a few festivals during her time in Riverwest. She attended Center Street Daze, in which she described as a “more local little

By increasing the number of observers in the study/field activities, this approach allows a greater survey effort.

In light of the complexity of the research question, we opted for a pluralistic methodological framework. The first methodology used was the observation methodology, which serves as the first interaction with the object under study. Lalonde (2013) identifies three levels of observation. Each level is used depending on the field being studied and the choice of the researcher. Thereby, Adler& Adler (1987) have noted that there types of observation a researcher can undertake. The later could be either peripheral, active or immersed observant.