Jenny Lapushner
Marketing Strategy
Case 1: Lancer Gallery
Article Summary:
Lancer Gallery LLC is a company that has specialized itself has as a reputable dealer in authentic artifacts from Southwestern United States, South American and African. Their reputation over the past several decades increasingly grew amongst the public through various pieces they placed for sale, as they were carefully verified for authenticity. Eventually, Lancer Gallery was able to expand their product lines to include replicas that were created by craftspeople who crafted them similarly to the original. Despite, the new product line, replicas contributed to a small portion of the business. Financially, Lancer’s gross sales are roughly $35 million,
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Lancer would have to triple its replica production
Clearly the terms and the offer overall, if accepted, would change the direction of the company and the vision of the business. According to the president of Lancer there were both upsides and downsides. He claimed that the $4 million would add to the sale number and increase the growth of the company, increasing revenue erosion. However, the business model would shift to replicas, which was not what Lancer was known for to its dealers and customers.
Question 1: What is Lancer’s distinctive competency?
Lancer has made its reputation and profit by specializing in procurement; specifically, in a wide variety of South American and African artifacts. In fact, this specialization, has allowed them to expand its product line a few times since the 1900s. Moreover, the competency in procurement has made them recognizable to dealers, customers, and mass merchandisers (who are interested in partnering with them in distribution deals).
Question 2: What is Lancer’s relationship with existing dealers?
Currently Lancer seems to have had a solid relationship with their dealers, from a credibility perspective. Over a period of time, they have built their reputation by providing authentic products, due to their core competency – procurement. One can argue that the increase of competitors, has also added a strain to the relationship with distributors because of the battle for business.
Question 3: Under what
Local procurement of materials provides an ease in production at the plant in Hangzhou. Costs are one area that attention is paid so that they can be kept within reason ensuring an affordable product. Throughout the process careful negotiations must be done to ensure there are adequate materials as well as manpower to fulfill the orders that have been placed by customers. The plant has the ability to produce a large amount of stock fans as well as special order merchandise. With specialty orders the process for procurement shift slightly because of the unique nature of the order and the variety of materials that may be used as well. With the procurement of the polymer done locally this also expedites the production process simply because logistics will not be an issue. The necessary machinery for manufacturing is onsite for quick manufacturing times that can quickly move into the production lines for assembly. Assembly leads way into storage for sales. Orders can be filled at the plant as well as shipped directly to the buyer both within China and internationally. Depending on the final destination of the merchandise there are multiple companies that are used to ensure the fastest shipping time to the buyer.
Lady Macbeth in the beginning of the play is very manipulative, most of the times she manipulates her husband into doing either what she wants or what she thinks should do. Even though, Lady Macbeth is a woman she single-handedly planned Duncan’s murder, from how to execute it and how to pin it on someone else and at some points Macbeth did not want to do it, but she manipulated him into it. For example, when Macbeth does not want to carry one with this plan, Lady Macbeth convinces him by saying “from this time such I account thy love. Art thou afeared to be the same in thine own act and valor as thou art in desire? (I.vii line 38-41), in this this quote lady Macbeths is influencing her husband’s feelings. This is because she is challenging
a. Lancer accepting the contract from the department store would result in a $4-million-dollar increase in annual revenue.
Lancer is currently a limited distribution company who sell to specialty dealers and department stores. Due to larger acceptance in return creating higher demand they added three new buyers in the last couple years. Lancer Gallery’s relationship with their existing distributors is not currently strained, but they notice that some retailers are carrying other brands at lower prices. It is not to say that the quality is comparable, but it gives Lancer something to think about as far as whether or not that want to compete more closely to some of these other brands. Should they stand out above the crowd or conform?
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Ownership of tanneries, factories and leather research centers maintained the firm’s brand of commitment to quality and boosted the company’s ambition and confidence in delivering products that met customer expectations
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today produce replicas based on the original artifact in California. The replicas have an authentic
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At your request, I have compiled information on Eastman Kodak Co., so that you may come to an investment decision. The report will consider the company’s background (including Kodak’s areas of production), a past obstacle Kodak has had to face and overcome, and a financial snapshot of Kodak over the past five years.
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