Land O Lakes Marketing Strategy

adopted by various companies to influence the masses towards their products at large is part of their marketing strategy . Offering discounts and

As mentioned in an earlier assignment, there are three main types of distribution channels. The first is the channel that goes from the producer, then to the wholesaler, then to the retailer or sells to the consumer. The second channel starts with the producer who sells straight to the retailer, who then sells to the consumer. The third channel goes directly from the producer to the consumer. Channels one and two are classed as indirect marketing channels, whereas channel three is a direct marketing channel as it goes straight from producer to consumer.

Through the above-mentioned marketing strategies, IMC can implement "pull" and "push" promotion strategies. Push strategies include promotions that are directed to consumers, "pushing" them to subscribe or buy a specific product, service, and in the case of information technology, solutions to technical challenges or problems. Advertisements through traditional media such as television, radio, and print are examples of push promotional strategies. Pull strategies,

Antiques are items that stand the test of time. Imbued with history and grace, an antique can be an irresistible purchase. For visitors to Atlanta, antique stores, malls and streets are easy to find. With one of the largest antique markets in the world, Atlanta is the ideal place to go for rare, ancient items.

vs. exclusive – Giving a limited number of dealers the exclusive right to distribute the

To increase CAH¡¯s sales in the U.S., set up push strategy (Exhibit 4), directing the promotional mix to channel members to gain their cooperation in ordering and stocking the product. In this approach, personal selling and sales promotions play major roles. Salespeople call on wholesalers to encourage orders and provide sales assistance. Sales promotions, such as case discount allowances (20 percent off the regular case price), are offered to stimulate demand. By pushing the product through the channel, the goal is to get channel members to push it to their customers.

During the past decade, retail markets have undergone many changes in their processes, services, and formats. The last part of distribution of the market strategy, retailing serves as a bridge between the final consumer and the mass producers of products. Retailing has reached every corner of the globe, and Wal-Mart has been eying areas where the

“Retail is the business of selling goods made by others to individual consumers. It is a huge industry, dominated by Wal-Mart, which touches every corner of the globe. Due to the decline in the global economy, the future of many retailers is uncertain as consumers begin to spend less. The retail industry is the last step in the process of getting products to customers efficiently, and should not be confused with the wholesale activities which precede it. The difference between the two is that wholesalers are companies that sell their products to businesses, whereas in retail, the goods are sold

Retailing is one of the largest industries in the United States and accounts for approximately 10 percent of the gross national product. A retailer is someone who purchases items from a supplier or wholesaler for re-sale at a profit. The retailer earns his or her living by making a profit on the re-sale. Retailers purchase a product, mark up its cost, and advertise it for sale. The mark-up process is the key to the retailers business because if the product is marked up too high, consumers will not buy it. If it is marked too low then the retailer will have lost profits and the supply may be quickly exhausted. Another key to the retail business is knowing what the customer needs or wants and when, how much the customer is willing to pay for the product, what the competition is charging, and where to find the product at the best possible cost to make a profit.

When we generate sales directly from our website we are able to make all of the money from our sales without the added cost of intermediaries. We chose to have a long channel for our primary distribution because each intermediary benefits our company. Getting our product into the hands of our customer would be extremely difficult without the help of our retailers. In order to supply our retailers all across Canada in a timely manner we need wholesalers in each province. Our wholesaler also breaks up our product into smaller quantities for our retailers such as convenience stores and gas stations who do not need as much on hand. (Tuckwell, 2013). Our wholesalers also carry an assortment of drugs and health food items which help our product make their way into new

Whether the company is a fledgling or an established business, a company’s distribution strategy is important. A company’s distribution strategy should be as efficient as possible. Understanding and fine-tuning your distribution is important not only to the company but to its customers.

Western Paladin Game uses a good handful of promotions that targets the community and the people’s interest in MTG. The top three promotion strategies are, social media websites such as Facebook and it’s personally website, flyers that are brief and to the point and word-of-mouth referrals. This small business is clearly using the pull promotional strategy, because it uses media promotions, word-of-mouth referrals and maintains customer relationship. By definition, the pull strategy involves motivating customers to seek out your brand in an active process. In short, it is “getting the customer to come to you” which is exactly Western Paladin Game is

Distribution strategies exist in three forms: exclusive distribution, selective distribution, and intensive distribution. Kotler and Keller (2009) define each of the distribution strategies as: exclusive distribution limits the number of intermediaries used; selective distribution depends on a limited number of intermediaries; and intensive distribution works with as many outlets as feasible. The distribution strategy of the airlines industry was not a part of its early history, but is now integral to the success of airline organizations.

Suppliers in the industry seek buyers who can move a lot of merchandise in a short period of time. The threat of substitution is a big deal in this industry. Most retail stores carry the same types of products with little differentiation. This makes it difficult for companies in this industry to keep customers coming back. This places an emphasis on the need to build a good reputation with customers.

Medical providers using products of Medifast are the wholesalers. The company cooperates with those medical providers to help patients who suffer from disease caused by obesity. Medifast’s nutrition support team will grow personalized programs for patients. This will occur by phone and email.