Land rover case

4) Based on your positioning strategy, what brand name and marketing budget allocations would you advise?

Objectives 3.1 Describe the relationship between differentiation and position of products or services. 3.2 Analyze the impact of the product life cycle on marketing. 3.3 Identify the appropriate price strategy that should be used in the development of the strategic marketing plan.

This marketing plan lays the foundations on which to build a solid and successful entry and entail a marketing campaign promoting core brand attributes and aligning them with our target market. To keep the plan on track specific objectives have been created to guide all strategic decisions. The objectives are divided into marketing and financial objectives

Question: Outline the marketing process and explain the importance of each element of the marketing plan.

· The standardization of industry product: Vehicles products are standardized even though we still can find some differentiation between auto companies. For the consumers who feel they can find the equivalent vehicles between companies, they will compare them. However, since there are brand loyalty among the consumers in choosing a vehicle related to its differentiation, the switching costs for consumers may be high. Thus, the bargaining power of buyers seems to be moderate.

Create a new positioning statement for your product, and provide justification for your new positioning strategy.

Regarding consumer perceptions of major SUV brands, the Land Rover Discovery shared the highest score on quality of 7.4 with the Ford Explorer and Toyota 4Runner. Additionally, the Discovery enjoyed the highest rating of 7.6 on safety. Having the highest score on the two most important factors in the SUV purchase helped position the Discovery very strongly despite its lack of awareness.

Since the twentieth century, America has dominated the car industry business. Automobiles have made a major influence in the society and the economy of America ever since. Especially when Henry Ford, founder of Ford Motor Company, developed two of his inventions, Model T and Model A, flourished into a big success around the 1900’s. Nonetheless, the culture we live in today is influenced tremendously by the advanced technology we created, and it grants industries new opportunities that may evolve the automobile business as we know it.

After review the information on past and estimated in the future, company, products, competitors and branding, I recommend the following strategy:

In this economy people have a really hard time deciding on type of the car they should buy. I recently had the same problem when I was deciding if I should get something big and more comfortable or something smaller and that wouldn’t use as much gas. In this paper I will write about pros and cons on purchasing a car or a SUV. The type of car and SUV I will write about are Nissan Sentra and Nissan pathfinder. The reason I chose these type is because I am familiar with both of them.

The brand’s lineup is composed of six vehicles — four SUVs and two sedans — representing the kind of product mix that should ensure future growth. After all, demand for SUVs is surging and at the expense of sedans.

Question 1 * From the scenario, suggest two (2) marketing strategy options that Golds Reling, Inc. could implement. Next, select the option that you believe will be most effective for the new product launch. Justify your response.

Mariotti & Glackin (2013) provide that development of marketing strategy and competitive advantage is from the "Four P's". The "Four P's" include product, price, promotion, and place. This paper further outlines each of the "Four P's". Mariotti& Glackin (2013) recommend continually referring to the mission statement and vision statement while developing the marketing strategy. This reference helps to build the marketing strategy and form the core competency for the business. The first part of the business plan, the mission and vision statements, are stated below:

The company will conduct marketing strategies that aim at creating an image for the brand in the minds of the consumers and reminding them customers about their products consistently.

Toyota is a global brand that first started in Japan in 1937; it expanded globally and through the years gains an important market share. In 2013, the brand became the number one best seller in the world with total sales of 224$ billion owning 11.8% of the world’s market share. The brand never stops growing and never aims to, since its next target is dominating 30% of the US market only. The company operates in so many diverse markets which makes analyzing its marketing strategies very interesting, therefore this paper analysis the global objectives of the brand and how its mission goes hand in hand with those objectives, what does Toyota do best? How and how well does it do it? and finally how it takes advantage of what the market is offering whether it is good or bad.