Lane Bryant

Advertising is a persuasive communication attempt to change or reinforce one's prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade' to consumer in order to generate new markets for production.

Advertisements, big or small, stand at almost every corner all over the world. They convince, trick, and sell products as well as ideas to people. Brands use advertising, essential in today's economy, for anything from food to technology. The company Banana Boat uses advertisements to sell their new sun comfort sunscreen through a plethora of techniques that affect and move people to buy their sunscreen.

Businesses today rely on advertisements to help get the product they are selling more known, convince consumers to purchase the product, and to gain money. Whether you are watching T.V., listening to the radio, scrolling through on the internet, or reading a magazine, there will be advertisements. Businesses have started using ads in different ways, to add certain appeals and ideas. Most enterprises will add an emotional, logical, and ethical appeal to their ads to lure people in.

Although advertising was presenting our years for tens of years, it has become very drastic and unscrupulous these days. Slowly the ads and commercials changed into spam, junk mail or phone calls which really disrespect out private life. The marathon between the advertising companies had come up to the point where they are being able to lie, cheat, or trick people to buy their products. The essays and articles like Calfee’s only try to bluff the truth about it. No matter what we do or what we say the advertising influences and will influence what we eat, what we drink, what we wear and these factors are a part of who we really are. The question is, should it really have that

Advertisements are public marketing announcements in the form of television commercials, radio broadcasts, or printed posters with the objective of selling a product or service. (“Advertising,” n.d., para. 2) Advertisements can change the way you feel about anything including yourself. As a child when you were watching TV and a commercial for the “coolest” new toy came on, you immediately wanted to go to the store and buy that new toy essentially because the commercial had fun music, flashy colours and it showed other kids playing with it and having fun and enjoying it.

Advertising is an effective tool of communication used by marketers to deliver and communicate advertisers message and their product benefits to well defined target audiences. The message is generally communicated through the mass media which are the television, radio, Outdoor, newspapers (Print) and internet the

“Advertising typically is defined as a media-based line of communication used by a business to call the public’s attention to its products or services. Advertising is a major marketing technique” (Advertising, 2018). “An advertising message usually focuses on the key benefits of the product that are important to a prospective buyer in making trial and adoption decisions. The message depends on the general form or appeal used in the ad and the actual words included in the ad” (Kerin & Hartley, 2017).

From ancient time, advertising is using for companies to publicize, it is a remarkable market communication form used to persuade people and take or continue some actions. No matter which markets you focus on and whose are your target people, you do need advertising. Advertisement are often sought to generate increased consumption of their products. In order to increasing consumption by selling their products, companies pay a bunches of works on creating a successful advertisement, they use ethos, which is an appeal to credibility, logos, which is using logical reasons, pathos, which is an appeal to emotions, these three strategies called persuasive techniques. Companies use these three

Everywhere a person looks, they will see some type of advertisement. Fliers, posters, billboards, commercials, and magazines, humans are constantly bombarded with ads of all types each and every day. Every advertisement aims to inform the consumers about the existence of a specific product or service. Advertisers use two ways to inform consumers of their products or services, and they are a cognitive approach or an emotional approach. What approach they take is completely up to the company, but what all advertisements seek to do is carry out and communicate a certain message to society. This message is associated with the marketing objective of the sponsor, and most of the time that objective is to affect the consumers purchasing decision.

​The meaning of advertising is "the act or practice of calling public attention to one's product, service, need, etc"(cited in Collins English Dictionary). It has various forms such as televisions, newspapers, magazines, radios, mobiles, books, mailboxes, and through the networks. Advertising has become a part of our daily lives, and it affects our way of life because advertisements are everywhere: in the streets, supermarkets, shops and malls. In fact, advertising is one of the most influential marketing methods on consumers in the commercial field. It is also an important source of information before buying any product. However, advertising has become a way for traders to manipulate the consumers, and that has a lot of risks on the individual and the community. Advertising industry should grow for the need of informing the consumers about the products not to deceive then by marketing tricks.  Nowadays, advertising targets consumers to manipulate them more than informing them with the needed facts about what they buy because it is achieved by marketing fallacies and tricks and it causes many troubles in the community.

Advertising is an mechanism that businesses use to reveal themselves to consumers and get their attention. Advertisements are seen in newspapers, television commercials, magazines, on the radio, and on billboards. There are so many advertisements that we see in a day that we don’t even notice. Kilbourne states, “The average American is exposed to at least three thousand ads everyday and will spend three years of his or her life watching television commercials” (RPC 90). We live in a world full of technology which is used to create these ads and display them. Advertisers also use this technology to create different characters or slogans to make a product they are selling more memorable. While most people find advertisements to be informative and helpful, there may be some techniques and hidden messages that we, the consumers, do not take into consideration when being persuaded into buying a product that is being advertised.

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does” (Steuart Henderson Britt). Britt explains how advertising is a language of communication. Communicating with others has a face and one of which is advertising. If people do not notice a person, then they do not know that person exists. If people do not advertise, then people will not know that product exists. Advertising is crucial in selling products or services. By targeting specific people, advertisements aid in persuading one to buy products from a variety of companies. Without advertising, it is like what Steuart said; nothing is progressing. There are positive effects of advertising; it can educate and advise the public. However, there are downsides to advertising; it can shape a person to be egoistic and ignorant and reinforce society’s belief of what is acceptable.

Advertising is important for the customer because they are the one who will patronage the product that is being sold, without being aware of the product it will not gain a profit. With the help of advertising, the demand for the products will keeps on coming and it will be unending processed to the owner.

Before moving any further let's define advertising. Advertising is the activity and/or profession of producing advertisements for commercial products or services. So in simpler terms, it is a communication tool used by companies to entice potential buyers into purchasing their products or services. Advertising plays a vital role in the financial objective of most, if not all, companies. Advertising is also vital in the cutting down the competition. Companies devise ways to make advertising more effective while also making their product seem greater than the other guys. Although advertising is an effective tool for business, as well as also becoming a fast-growing industry, the public view of advertising is still not so favorable for some companies.

Advertising: Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.