Language and Power AQA A level English Language B Essay

1232 WordsOct 17, 20135 Pages
Language and power 1 Power is gained in many ways throughout the text. Text I has been written, primarily, to persuade an audience to share their (bwag) views on the new Sainsburys being built in their “medieval heritage” town of Bishops Waltham, therefore it is aimed at residents of the town who are old enough to write a valid letter of complaint – age 18-70. Firstly, imperatives are used to be assertive right from the beginning of the text. The word “write” in “write a letter today” immediately sets a forward and confident tone to the text, making the matter seem important. As Bishops Waltham is a town without a superstore, this suggests it is small. This also suggests that the bwag group is also small therefore may not be well known to…show more content…
As the law is seen as a very serious matter by everyone, the use of jargon and words that have connotations of the law, backs up the seriousness that the text is trying to portray. Although the piece asserts influential power, using jargon of the law makes it seem as if instrumental power is being asserted. These abstract nouns add a severe tone to the piece which forces the audience to think of consequences too. Because the consequence of a Sainsburys being built is exaggerated “...the huge increase in traffic.” and “...destroy the vitality.” Panic is aroused within the reader as to what might happen if they don’t abide by what they’re being told to do as well as thinking of the guilt that they will feel. This leads to the bwag group gaining power over the audience by making them feel guilty and putting blame on them if a Sainsburys were to be built. Due to the group proclaiming serious consequences on the towns people if they do not write letters, the consequences seem drastic, once again making it feel like instrumental power in the form of the law – they have no choice to follow the instructions as there will be consequences. In addition, bias is also used to sway the audience decision, making them agree with their (bwag) views and therefore gaining respect as the audience now see that what they are trying to do is right and should therefore look up to them. By listing off different negative

More about Language and Power AQA A level English Language B Essay

Open Document