Language of Advertising

20371 Words Feb 8th, 2012 82 Pages
The Peculiarities of Advertising Language

Moscow - 2010 Summary The peculiarities of advertising language are the subject of this graduation paper. At the beginning, in the first chapter is given a general definition of advertising language, its history. The second chapter is types of advertising (consumer advertising, media of consumer advertising). In the third chapter we consider slogans, logos, types with tone and some thoughts of
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Classification of language styles…………………………………….59

1. Belles-Letters Style……………………………………………………………60

2. Publicist Style………………………………………………………………….60

3. Newspaper Style……………………………………………………………….60

4. Scientific Prose Style…………………………………………………………60

5. The style of official documents………………………………………………60

Chapter XI. Psychology and Advertising……………………………………….62

1. Social Psychological factors underlying the impact of advertising………….62

1.1. Advertising: appealing to fun and pleasure…………………………………64

1.2. Advertising: appealing to vanities and egos………………………………..66

2. Advertising and hypnosis…………………………………………………….67

3. Emphasizing particular properties……………………………………………70
Conclusion………………………………………………………………………72
List of sources…………………………………………………………………...75
Supplement 1……………………………………………………………………77
Supplement 2……………………………………………………………………78
Supplement 3……………………………………………………………………79

INTRODUCTION

This graduation paper is devoted to the investigation of peculiarities of advertising language.
However, the number of works devoted to the analysis of advertising language, is rather significant, though we witness advertising English is developing very fast. The reason is that advertising is very popular nowadays and a lot of people want to know about
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