Language of Advertising: Nhs Smoke-Free

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The NHS are persistently coming up with new ways of communicating the dangers of excessive use of health jeopardizing substances such as , drugs, alcohol and cigarettes. Their uses of shock tactics to scare the viewer into giving up their dangerous habit provoke a topic of conversation but are these extreme methods still not enough to get the message across?
Over the years, it is apparent that adverts in general have adapted their advertising language by employing extensive methods of persuasion, instead of focusing on their actual product or purpose.
Some may remember when the NHS health campaigns were exactly that; health campaigns, not commercials. Their primary objective was to inform the audience of the dangers of smoking and drug
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http://www.jstor.org/pss/2489760
How many adverts use no verbal language? Images have a much stronger effect/impact than language the language itself
Clever use of language – gone back to use of language

Smoking kill; every time you smoke, God kills a kitten; smoking clogs the arteries and causes heart attacks and strokes; * Smoking kills * Smoking seriously harms you and others around you
Additionally, one of the following additional warnings must be displayed, covering at least 40% of the surface of the pack: * Smokers die younger * Smoking clogs the arteries and causes heart attacks and strokes * Smoking causes fatal lung cancer * Protect children: don't make them breathe your smoke * Smoking can cause a slow and painful death
From October 2008 all cigarette products manufactured now must carry picture warnings. Every pack must have one of these warnings by October 2009.

106000 people a year lose their lives due to smoking related
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