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Las Vegas Advertising Campaign

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Approximately 5.9 million people traveled to Las Vegas last year to attend a convention. Thanks to the roughly 150,00 rooms in the city designed to house individuals, it's no wonder this place remains a great option for any organization looking to bring a large group of people together for a trade show, convention or other major event. Companies need to take advantage of this and make use of convention and trade show advertising in Las Vegas. With the help of Las Vegas Convention Advertising, any business can maximize their marketing dollars. Why are mobile billboards often the preferred advertising method in this situation? With the help of mobile billboards, advertising to Las Vegas convention attendees has never been easier. The billboards may be used to introduce a brand to hundreds of thousands of individuals in a short period. This promotion is targeted to specific industries, based on which conventions are being held in the city that week. Mobile billboards come in the form of mobile truck advertising, street teams, walking billboards and mobile digital advertising. It's all what works best for any given company choosing to make use of this advertising format and what the target audience is most likely to respond to. …show more content…

The billboards tend to elicit a prompt response from those seeing the ad, as they are at eye level and are specifically deployed at times and placed optimal for those attending the convention. They offer a form of high impact, low cost advertising in hot spots throughout the city where the attendees will like come together. As the advertising isn't placed in a fixed location, the campaign can be altered in real time to ensure the highest return on investment. Drivers and street teams may be deployed to different locations, depending on the behaviors of the convention

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