Las Vegas Case Study

The Las Vegas and Atlantic City locations have lost revenues in recent years. In addition to the economic slowdown, these gambling locations are also facing new competitors in the market that are providing attractive choices to the customers. Though there are some external forces beyond their control, it seems that attractiveness and accessibility are very important focus areas for these cities.

Las Vegas is one of the nation's favorite vacation destinations. Las Vegas, in Nevada’s Mojave Desert, is a resort town famed for its buzzing energy. It's a 24-hour city where gambling is a loved past-time and dreams of striking it rich can come true. Its focal point is the Strip, just over 4 miles long and lined with elaborate theme hotels such as the pyramid-shaped Luxor and the Venetian, complete with Grand Canal; luxury resorts including the Bellagio, set behind iconic dancing fountains; and innumerable casinos.

Regardless of what people say about Las Vegas, there are plenty of family activities to keep everyone busy during their stay in the city. Las Vegas is a city of lights and entertainment providing fun and excitement for people of all ages. Below are three fun and affordable activities and attractions that the whole family can enjoy.

As I stepped out to the Las Vegas Strip for the first time, the first thing I came across was the massive water show at the Bellagio. With the calm music playing in the background finely tuned with every drop of water I fell in love. Along with the gigantic crowd of people that surrounded me I could feel the warmth of every light bulb that lit up the city that never sleeps. Comparing Las Vegas to my hometown Madrid, I find many differences that only I may be able to depict. Some of the differences include the food, the culture and the demographic of the people in the community. Out of the many differences I chose to compare three things that I found were the most interesting. Madrid and Las Vegas are very different in term of climate, economy,

For instance, in the hospitality industry, the Hilton brand symbolises high-end properties, elevated quality of service and a unique guest experience. Brand name and brand image are essentially two factors that differentiate companies which operate in the same industry and market. Therefore, the brand name must be unique. Hotel companies like the Hilton have established strong national brands and seek to use them globally with an intention of increasing profits. Once its established as a global brand, the company has successfully created an international image that can lead to increased efficiency through branded marketing efforts and cost savings on a much larger scale. Nowadays with an increase in international travel, the competition among international hotel corporations is becoming a lot more competetive. Those tourists that travel to foreign countries tend to stay in one of the known hotel brands and their standardised quality of service. Hotel chains are motivated to maintain a high rate of global expansion as a key marketing strategy of creating brand loyalty (King,

There are many rhetorical tools used in advertising today to grab the readers’ attention. Some of those include, but are not limited to, color, sex, surroundings, and fantasy. All of these tools are used in the advertisement of the MGM Grand that I chose to analyze. MGM Grand has chosen several techniques to help market themselves better to vacationers. It uses visual pictures, inviting colors, and an enticing choice of narrative as its strategy. One of the many things that Vegas has to offer is the chance to get rid of all of your inhibitions and just have fun. Also, the fact that Las Vegas is famous for the saying, “What happens in Vegas, stays in Vegas”, sends a message to vacationers

You usually would not expect a seventeen year old to say that they love vacationing to Las Vegas, but in my case I absolutely love it. There are so many fun activities to do I just can not get enough.

Known as the city of sin, Las Vegas proves that, when it is viewed as such, still can stand against crime. Las Vegas police are one of the most efficient and productive .. The right branch of the judiciary in the police forces of the country including in the United States in the elite. Not to mention the best service lawyer in Las Vegas, which is developing several disciplines of law.

Is Las Vegas’ history “conventional,” like most other American cities? One might be tempted to dismiss that idea out of hand, however, a closer look at Las Vegas’ history may surprise the sceptic. Las Vegas’ beginnings was fairly conventional from it’s earliest infancy. Its start as a missionary outpost, to frontier ranch, to a railroad town was rather typical of the discovery and development of a new frontier town. The unsavory social faux pas of drinking, gambling, and prostitution was commonplace in railroad towns (and cities) throughout the country. As expected, Las Vegas too felt the effects of the Great Depression and benefited from Public Works Projects from the federal government--as did many of the cities and towns throughout the country--through the building of the Hoover Dam and

Have you ever been to a city with the prettiest lights, and so many sights to see? If not, Las Vegas might be the right place for you. Las Vegas is famous for the shopping, fine dining, entertainment, and the night that comes to life. It is the leading financial, commercial, and cultural center for Nevada. Whether you're at Las Vegas for superior sights, cozy and dull hotels, or simply for the classy delicious restaurants, Las Vegas is the place to be.

Viva Las Vegas! I believe that growing up in the notorious “sin city” was a very rewarding experience. While some may believe that the gaming industry, which Las Vegas is based on, is an unhealthy habit that benefits the select few companies who own hotel-casinos and other popular venues, I recognize that the gaming industry has done a lot of good for the residents of the city and its suburbs. In fact, people fly in from all over the world to visit Las Vegas and they make our city more diverse. Therefore, I admire the diversity within my community. I love to study languages in school and in my spare time. As a student, I want to major in linguistics at a college of liberal arts. As a result, I appreciate the diversity in Las Vegas

Question 2: Economic factors impacting Las Vegas and the nation have increased the number of students who would be classified as migrant or homeless and Nevada leads the largest in the Nation. Unfortunately, I had quite the eye opener when I did my observation at a title one school here in the Las Vegas Valley. I wasn't prepared to hear that the entire school was on the free breakfast and lunch program and among the 858 students that attended this Elementary School a hundred of them are homeless. Another surprising fact that I learned was that of the hundred homeless students about 65 of them we're of Hispanic descent and also bussed 25 miles or more just to attend this school. Because Las Vegas allows homeless students to attend any school

Have you ever wondered what it is like to live in Las Vegas, the entertainment capital of the world, a gambling mecca for millions every year? What could it possibly be like for a person to live in a city known as "Sin City," where the only thing hotter than the bright lights is the sun. According to lasvegasnevada.gov over 600,000 people live in Las Vegas now, which is triple what it was just twenty years ago. It is a city built as a railroad town that has turned into one of the most well known cities in the world. Las Vegas is not just a tourist destination, but a great place to live. With countless job opportunities, strong economy, beautiful weather and state of the art education, Las Vegas is

When you ask a non-Las Vegas resident, what comes to mind when they hear the two words—Las Vegas—they will immediately think about the infamous Strip. When you ask that same question to someone who resides in Vegas—the following answer could be: home, terrible traffic, horrible drivers, or pedestrians that are not cautious when they cross a street. A growing problem in Las Vegas is the number of pedestrian accidents and fatalities; in 2003-2012 Las Vegas had a total of 413 deaths caused by traffic accidents (Dangerous by Design 2014). Pedestrian accidents and fatalities can be prevented by pedestrians, drivers, and the city of Las Vegas; therefore, the solutions may require a change in the way we drive/walk, and spend money.

Despite Cabo San Viejo’s (CSV) start in the late 1970s as a “fat farm,” catering primarily to women, the resort is now operating in a more niche and exclusive market, providing for guests who are largely affluent with high expectations for the service. In terms of pure demographics, the business welcomes 3,500 new guests each year. Between new and repeat customers, 70% to 80% are female. In the high seasons of winter, spring and fall, the average household income (AHI) exceeds $150,000 for 82% of guests; in the summer an AHI greater than $150,000 applies to 59% of guests. Most customers live in California and the West coast region and are in their 40s or 50s. It is interesting and should be pointed out that between 1992 and 2004, CSV’s average customer age has increased by 10 years of age, from 47 to 57. Behaviorally, up to 70% of new guests became aware of CSV via word of mouth, while 30% visited as a result of travel agent referrals. The most common reasons for patronizing CSV (regardless of frequency) are rest, a healthy vacation option, fitness vacation option and spa activities and offerings. The average guest takes 3 to 4 vacations per year and first time guests returned to the resort within six years at a rate of 32% and 62% of initial return visitors returned again within 6 years. The two most common reasons for customers returning are health benefits (35%) and a great overall vacation (30%). CSV