Latch Smart Kids?

There has been an increase the varieties of cereals that are available in the UK market, weather it be for dietary reasons such as gluten-free or nut allergy, the market has done

Dist. LEXIS 96108 at *7-8. The box mimics the design of health food cereal boxes, despite “sugar” and “corn syrup” being third and fourth on the ingredients list. Sabach, Exhibit A. This contrasts with Videtto v. Kellogg USA, 2009 U.S. Dist. LEXIS 43114, *7-8 (E.D. Cal. May 20, 2009), where fancifully design elements including the spelling of “Froot” and the mascot signaled that the cereal was unhealthy. Similarly, the box claims “100% nutrition.” Sabach, Exhibit A. This could be misinterpreted to mean that the cereal contains 100% of daily nutrition, like the possibility that “‘all natural ingredients’ could … be interpreted … as a claim that all the ingredients in the product were natural.” Henderson, 2011 U.S. Dist. LEXIS 41077 at *31. Dominik Sabach implies that because of these factors, “he intentionally chose “Complete Blueberry Pomegranate” over other cereals…. Based on looking at the cereal boxes, Dominik believed that … other cereals … were likely to contain greater quantities of sugar and artificial sweeteners.” Sabach at 8. Thus, this packaging is “false, misleading, and reasonably likely to deceive the public.” Id. at

The cereal industry is very adamant on using a differentiation strategy to make one’s brand stand out in the minds of certain people. The companies break down the public into different target markets; and then make products that will be attractive to their target markets. Companies make different brands for young kids, teenagers, adults, and people who are health conscience. Currently, there are 387 different brands of cereal sold in the United States and each family is estimated to purchase 17 different brands per year. (O’Connor, Amy) Companies continue to brainstorm for new product ideas to attract the various market segmentations.

General Mills emphasizes that Cheerios is a quality and nutritious cereal through its product and packaging. Cheerios remains a healthy and tasty breakfast option for all ages. Cheerios is considered a convenience product, where the consumer does not spend much effort to evaluate prior to purchase. Cheerios has significantly less calories, fat, and carbohydrates than the average cereal according to CalorieKing which compares foods based on their nutritional facts. The ingredients of the cereal are whole grain oats, modified corn starch, sugar, salt, Tripotassium Phosphate, and wheat starch (in order of most used). The American Dietetic Association lists Cheerios’ Nutrition Facts as the following per one cup: 120 Calories, 2G of Fat, 0Mg of Cholesterol, 270Mg of Sodium, 22G of Carbohydrates, 3G of Fiber, 1G of Sugar, and 4G of Protein. Cheerios are packaged inside a sealed bag for health reasons, which is then put inside a 12 inch by 8 inch box for display. The 12 by 8 inch box is considered the primary package while the sealed bag is the secondary package for the cereal. The box is bright yellow which draws the customer’s eye and is considered a brand association of Cheerios. It also has a picture of the product on the front so the customer knows what he or she is buying. General Mills does a great job labeling its products to ensure that the customer knows that it is a healthy product and it can be trusted because it has the General Mills check on it. The

The threat of customers finding substitute products from other manufacturers in the food industry is high. In the ready-to-eat breakfast cereals segment, General Mills’ primary business focus, there are a variety of similar products being

In 2006, Kellogg’s launches Special K forest berries and Special K honey almond. A year later, Special K Advantage (fibre) appears in Australia. The last flavor is Special K chocolatey flakes, launched in 2009. The packaging has barely changed since its creation: white background, to represent the purity of the product, and the milk, the big symbol in the middle for the product identity, and some flakes on the right side, for the product representation. There has been an evolution of the nutritional information: now the main compositions are on the front side of the package (sugar, fat, calories). It is part of the strategy to position the product as a partner in weight loss. Te product is considered as a good quality, thanks to its characteristics (benefits for the consumer), and the “Our guarantee to you”, a little section on the left side of the box, explaining that Kellogg has a quality system that assures the highest quality standards to deliver the best product to the consumer. The target of Special K is women, from 20 to 40 years old. Women who try to look and feel good, who are working or raising their children, who want to conciliate their activities with their femininity. Women are represented next to the mention “99% fat free”, and on the back side of the box. Usually they are slim, active and happy. The strategy of Special K is to accompany women all day long, with different products, and to propose them to eat cereals not only for

The Kellogg is continuing to innovate a century later, offering cereals that are affordable, convenient to prepare and eat, and tasty. It will also reduce ingredients such as sugar that consumers want less of while increasing fiber, whole grains, vitamins and other nutrients(Kelloggcompany, 2011).

Weakness- A major foreseeable weakness OMG Active Cereal may encounter is that the cereal could be perceived by the public as just another “nutritious cereal”. There are many kinds of nutritious conscious cereals in today’s market produced by several different companies. Each year, a few more of these cereals are created and placed on each and every grocer’s shelves. A weakness for our newly released cereal could be that breakfast-eating consumers will group OMG Active Cereal along with the average nourishing cereals before eating or becoming cognizant of our cereal’s fantastic features other than especially served for the teenagers.

As we know breakfast is one of our daily meals, it is the first meal of the day. However come to this modern era we eat out the lifestyle to makeup our breakfast itself more enjoyable and healthily. Due to the sufficiency alimentation contain in the breakfast cereal, nowadays most of the people are concentrate on it as taking it for breakfast. In this report, I’m going to segment on breakfast cereal industry base on the combination of geographical, demographic, psychographic and behavioral variables. I would like also select one product from the industry itself and describe how the product is positioned. The product that I have been chosen is Kellogg’s – Special K, which is manufactured by The Kellogg Company itself.

Beginning in 1923, Kellogg’s, a cereal company, located in Battle Creek, Michigan, created PEP, a whole wheat cereal. Significantly, Pep cereal became the first cereal to be fortified with vitamins B and D, in the 1930s. As a result, it began the cereal industry’s food fortification or adding of minerals and vitamins to enhance the nutritional value. Numerous advertising-supported brands and helped to increase the popularity of the product to the public. The company focused extensively on advertising and sponsoring in order to continue to sell their unique product until it was discontinued in the late 1970s.

As early as kids join school, negligence is a very repetitive mistake made my parents. The topic of Latchkey Children, which are the children who return to empty houses after school and whom are left alone until parents arrive from work, is very delicate because it raises the risks of danger to the child. Not only is the child not equipped with the means to survive on his own, but also the risks of education as there is no reinforcer or anything to make sure the child applies himself to his schoolwork. As the Latchkey Child is left unattended they could spend extensive hours watching tv and not getting enough help with their homework, which would later motivate them to not do the homework at all. Luckily, there are solutions to these problems.

City Press reveals news about how high the sugar content is, in famous breakfast cereals.

giant multinational breakfast foods company United Cereal, portrays the background of a launch decision for a new cereal product, the ‘Healthy Berry Crunch’.

To call Kellogg's Corn Flakes one of the first American health foods in terms of corporate strategy is not an exaggeration. In 1898, the Kellogg brothers developed a flaked cereal by running toasted corn mush through metal rollers. Through planning, the recipe for Corn Flakes has remained unchanged since W.K. Kellogg transformed the product from a private label health food to a mass-marketed breakfast staple. Corn Flakes remained the best-selling cereal in the United States throughout the first half of the past century. From the mid- 1960s on, Kellogg's had at least 40 percent of the market as Corn Flakes was joined by Frosted Flakes, Rice Krispies, Raisin Bran, Froot Loops, Special K, and several lesser brands. But gradually, Kellogg's leadership position has slipped (Bloom, 2010 pg. 10).

Other ethical practices by Kellogg’s are their newest efforts to end unfair marketing to children. They have created a “Nutrient Criteria” guide that sets the standards for what is and what isn’t healthy for children to consume, or over consume. Their products that do not fit these criteria are immediately ceased from marketing to children under the age of 6. Such Kellogg’s products that fall under this category as “unhealthy” are Pop-Tarts™, Froot Loops™, and Apple Jacks™. All of these products fall under Kellogg’s top sellers, and no longer marketing these to children may take a toll on the profits. Assuredly, Kellogg’s is aware of this, yet still they continue to set standards in the food and beverage industry by being one of the first companies to show a dedication to the cause of childhood