Layout And Structure Of Online Channel On The Presentation Of E Service Content And Information

Reviewing the literature by focusing on the application of the Technology Acceptance Model (TAM) in the context of mobile shopping.

When browsing online at the different websites, someone could find good, bad and even ugly websites that would not attract visitors to view it again. Today many people buy online and e-businesses are each day more attractive and successful for companies. If the company creates an effective Web presence, the results could bring the business success in the expansion of the business, otherwise, it could affect the image of the business. So it is important to keep in mind how to design a good website. In other to accomplish this, first, is important to create a plan on how the website is going to design, know about the audience that the website is targeting, and making sure that the web has a logical and consistent organization. “If you

This approach as proposed by Benbasat and Barki [28] for the technology acceptance model is believed to be able to help generate actionable information on how to “create” the antecedents to the desired success of information technology artifacts. Some applicable theories that can be reverse-engineered are:

Among them, behavioral theories are primary theories which have been used in the field of e-government to address the issues related to user adoption decisions. Behavioral theories are used by scholars to identify the behavior of people for a new innovation through general accepted principles. Extant literature reveals that different scholars have come across with behavioral theories and have labeled differently. Among them, Theory of Psychological Field (Kurt Lewin), Theory of Behavior Modification (Albrecht et al., 1987), Hohenheim Diffusion Theory (Hoffmann, 2006), Diffusion of Innovation Theory (Rogers, 2003) and the Theory of Planned Behavior (Ajzen, 1991) have used in the scientific investigations related to new innovations. However, it could be found only Diffusion of Innovation Theory and Theory of Planned Behavior have considered on the e-government adoption research field and behavioral adoption theories which are more important for the ongoing investigation are discussed lengthily in the next

Technology Acceptance Model is a hypothesis of data framework system and it is generally used to quantify the enthusiasm of the individuals who acknowledges the utilization of new technology. These are generally measured with the aides of the specialists experience, age gathering and this likewise checks the

Brendon, C. F. (2002). In ecommerce, customer trust is no longer an option: It is the requirement for success. In ASQ World Conference on Quality and Improvement Proceedings (p. 355). American Society for Quality.

It is believed that the absence of a proper Information Technology education is one of the reasons why the value of acquiring a computer and internet connection in order to participate in e-Commerce is not appreciated.

Customer experience is generated from customer value and is a customer 's perception based on interactions through either direct use or distance appreciation of products (Hansen & Christensen, 2003). Holbrook 's (2002) stated that there are three values measuring user experience: usability, social value and usage pleasure. Usability can be defined through efficiency, learnability, memorability, and represents a broader construct integrating perceived ease of use and perceived usefulness. Social value accrues to the user because of possessing a particular product. Finally, pleasure is referred to as soft functionality of a product that represent hedonic value that defines emotional relationship of a user with a product (Cited in Mishra, 2016). There are some concepts that are related to customer-brand

The second section reviews studies which have examined the importance of perceived ease of use in explaining customers ' acceptance on online banking. Perceived usefulness and perceived ease of use are the original constructs proposed by Davis (1989) in his model TAM. This model is used as a point of reference to study the factors influencing Internet banking acceptance in Kota Kinabalu, Northern Borneo, Malaysia. Two original constructs of TAM, perceived usefulness and perceived ease of use, as noted earlier will be employed. The third section explains about the importance of perceived credibility - security and privacy in assessing the customers ' plan to use online banking in the future. The fourth section reviews the importance of perceived enjoyment that may affect the customers ' acceptance on online banking. Finally, the last section pertains to social norm as investigated previously by Nysveen et al. (2005); and Venkatesh and Morris (2000). Their studies suggest the importance of social norm in explaining its effect for the technology adoption.

This newly developed type of marketing function is more and more popular nowadays, but the customer‟s behaviour and psychology in this situation have not been focused on enough. Especially in China, where e-commerce has developed a peak, an increasing number of people are eager to learn about e-commerce. In this case, a good analysis of customer‟s behaviour and psychology can help companies adapt to this new environment well and divide the target market. The thesis is researching customer behavior, how the customers make their purchasing decisions, variation of the consumption structure and customer psychology in ecommerce. E-business is not a product or service; it is the technology applied to the company‟s work to innovate the experiences and qualities surrounding the product. The ebusiness activities over the internet are a tool or engine to improve the domestic economic well being through the liberalization of domestic services, more rapid integration into the globalization of production. (Taylor & Murphy 2004, 286)

This paper is written to address about the adoption of EC by using Indonesia as a case. The aim of the study is to explore about how adoption of e-commerce has developed in Indonesia and explain about the current conditions of e-commerce in the country itself. The findings are gathered through secondary data analysis and review from literatures, statistics and online documents.

There are a number of different models to study consumer acceptance of new technologies and study consumer behaviour. The Diffusion of Innovations theory (Rogers 1962), Technology acceptance model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT) (Venkatesh 2000, 2003) provide certain metrics to study the consumer acceptance of a new technology. In addition to consumer acceptance, the behavioural intentions of

So, convenience is regarded to be the most important factor while doing internet shopping. The reason behind this is considered to be that these buyers are time-constrained, also they do not mind to buy products without examining the quality by touching the product as in this way they can save their time.

Online shopping has become increasingly popular throughout the years due to the convenience and accessibility that it is able to provide its users and the business with. With more people switching from offline to online shopping and the lack of a physical staff to aid in the purchasing process, it is important that the organizations ensure their website provides ease of use for customers, from viewing the products to the check-out process. Therefore, I will be analyzing both Zalora and Asos’s online store.

These are the standard requirements for any business to run better. But in case of e-commerce industry the issue become how to use technology to improve the service in order to retain the customer create awareness in rural market as well and in turn increase the revenue. When it comes to online purchase it’s still about earning the trust of right kind of customers. Firms must be able to deliver the superior experience that will attract the customer. Though there are various techniques to analyze the patter of customer behavior but still the exact ways to analyze the key factors for attaining the customer purchasing behavior over online platform especially on life style products is still an exploration that is being done by almost every e-shopping website. Though the study was restricted to a very limited demography still the results from the respondents proves to be a big alarming issue for all the e-shopping websites. The study