Essay on Layton Marketing System

718 Words3 Pages
Layton discussed and identified specific factors to build a strong framework of marketing system to make it more efficiency and effectiveness. To shape this strategy all factors should link it together starting with technology change, the growth of knowledge and institutional factors all of these components must plat partially at least. The best result for growth and quality of life come if the marketing system comes in the middle of this strategy and interacts with all factors.

Emirates Airlines

Applying Emirates Airlines in Laytons Model.
Technology and knowledge.
• Entertainment.
• Innovation
• Research and development
• Using mobile satellite phones on the flights.

Division of Labour.
• Cutting cost by Outsourcing
…show more content…
• Using mobile satellite phones on the flights.
Emirates Airline comes in the top of the curve for using mobile phone in flight to make it easy to stay connected to family, friends and colleagues on the ground by send and receive calls, sms and emails.

Division of Labour.
• Cutting cost by Outsourcing labours from India and Pakistan and providing services to other airlines.
In terms of cost efficiency Emirates has proven to be the best cost performer in aviation industry. They maintain a strong network of partners around the world. It procures cheap human resource from India and Pakistan for ground handling, maintenance, and catering also it's provides ground handling services to 100 airliners at Dubai airport. Labour law in UAE forbidding strike and trade union which favours Emirates 73% less costly compare to other airliners in Europe.

• Emirates group
Operates over than 2400 passenger fights per week from Dubai international airport to a05 cities in 62 countries across sic continents and has over than 50,000 employees. Cargo activities are undertaken by the Emirates Group's Emirates Sky Cargo division.

• The Royal family
During the mid-1980s, Gulf Air began to cut back its services to Dubai. As a result Emirates was conceived in March 1985 with backing from Dubai's royal family, who’s Dubai Royal Air Wing provided two of the airline's first aircraft.
• Investment company of Dubai
Emirates airline
Open Document