Emirates Business Model Essay

In the article in 2009, Layton (2009) focuses more on the interaction between the marketing systems with the economic growth and quality of life. The writer argues that the changes of marketing systems can effectively or ineffectively affect the development of economy or the well-being of society. In addition, the author maintains that the marketing systems founds in multilayered, multiagent and developed economies. Moreover, the division of labor and specialization, institutions and social matrix are factors which strongly impact economic outcomes.

Marketing Plays a vital role in a business, because of marketing the business can offer their offerings and to their customers and provides the services. Marketing is a combination of 4 P’s which are Product, Prize, Place and promotion, to Analysis the marketing of this business, I am explaining the

How is marketing defined? What is its importance in a company’s success? This paper will discuss and explain different definitions of marketing along with a definition of author himself. In addition, this paper will elucidate the importance of marketing by giving three examples where marketing was adapted with few mistakes resulting in disaster.

Marketing is all about creating a really solid decision, which will lead to more money. In this paper I will give some history of my organization, and explain how each element of marketing affects the organization. In addition I will cover the industry in which the organization resides in.

Article is separated into two parts, the first part includes the background information and evolution of marketing, the second one shows us steps of building of marketing system with some examples from big and small companies.

The focus of this topic is the main elements involved in the development and implementation of successful marketing strategies.

American Airlines is the world’s largest legacy airline (Taube, 2014), operating nearly 6,700 flights daily to 350 destinations across 50 countries (American Airlines, 2017). American Airlines operates out of 10 main hubs and numerous spoke cities throughout the United States and Internationally. American Airlines business model is aimed at the premium customer market of business and international travelers as well as leisure travelers who want to enjoy the flying experience and the comforts of flying. American Airlines offers main cabin and first class (for transcontinental flights) and business class (short-distance international flights) structures for their flights. On long distance international flights, flagship first and flagship business classes are offered for “elevated” and “personalized” experiences.

Marketing plays the most important role for the success of a business. In this chapter, the business’ marketing objectives are laid out together with the plans or actions that will be needed to achieve these objectives. Furthermore, this chapter includes the profile of the respondents which aided the researchers to create this part of the feasibility study.

Emirates also create a global competitive advantage when they recruit 52,000 people from 162 different countries which make them seen as global company that operates in Dubai. This move helps them to show that they are the company with multinationals values and operated worldwide instead of focusing on routes in the Middle East. In addition, Emirates also employs multi-national crew to cater with the expansion of new destinations and demands of its passengers which covers more than 142 destinations in 80 countries.

The supplier power in airlines is dominated by the world’s two largest aircraft manufacturers are Airbus and Boeing. The competition between the two manufacturers is neck to neck but that would prove to be a boon for Emirates as the prices would not rocket through the ceiling. A study shows that Emirates holds 93 Boeing aircrafts and 83 Airbus units (Planespotters, 2009). In 2007, Emirates purchased 81 Airbus flights, to extend it services- however, they chose Airbus over Boeing as the latter failed to deliver its latest aircrafts on time and moreover, Airbus had quoted a good price (Barryl, 2007). The changing oil prices also have an adverse effect on the aviation industry. In a nutshell, the bargaining power of suppliers is high.

Facts about Emirates Airline: 1st founded in 1985, and started its operation on 25-10-1985, 2nd Largest Airline in Middle East, 3rd It operates 3300 flights per week with 66725 Employees, 4th in 2017 Emirates mark esteem grows 17% to achieve US$7.7 billion, 5th Emirates aim to have over 320 aircraft by 2018.

This assignment is about marketing, where I will produce a marketing strategy for a new or existing product. This unit introduces the major principle and functions of marketing; I will look on customer needs, and creating a suitable strategy or marketing mix, which will satisfy customer needs. In this unit I will experience the marketing process from carrying out initial research about a market, investigating the principles of functions of marketing and the way in which it contributes generating income/profit in a business. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.

Emirates airline and Dnata work hand in hand to provide the best service when it comes to traveling and entertainment, they both belong to Emirates group which is a highly profitable business with a turnover of approximately US$18.4 billion and over 50,000 employees. With more than 50,000 employees it would be a challenge to maintain such high standards when it comes to customer service. Emirates airline is a Dubai based airline that has received more than 400 international awards for excellence since its launch in 1985. The airline is one of the fastest growing airlines and operates over a 100 routes across Europe, the Middle East, the Far East, Africa, Asia and North America. The airline works alongside Dnata which is one of the leading cargo service

The United Arab Emirates (U.A.E) is a federation of seven Emirates that was formed on December 2 1971. It is located between the Arabian Gulf and the Gulf of Oman and it is bordered by Saudi Arabia and Oman. The country has a total population of 3,740,000 as of 2004. Approximately 85% of those resideing the in UAE are not native to the country. Arabic is the official language,

In 1985 Emirates Airlines was established by Dubai Government with just two aircrafts. Today Emirates has 83 aircrafts files to 78 destinations in 55 countries worldwide. It has a large number of cabin crews from 95 nationalities. It recently made an aircraft orders worth more than $ 26 billion for 45 Airbus A380, which makes the company the world's largest purchaser of Airbus's super-jumbo. (About Emirates)